Case 10. PRETTY DOVE DEVELOPMENT CORPORATION: Follow the Boys It was in December 19, 1990 when Engineer Milagros Abrera founded her own company, the Pretty Dove Deve- lopment Corporation (PDDC). The company was able to buy a 51-hectare farmland along the diversion road in Baliwag, Bulacan. The land was developed into a resi- dential subdivision with lot sizes ranging from 300 to 450 square meters Selling began as early as June 1992. Before founding PDDC, Engineer Abrera accumula- ted many years of experience working with various com- panies from construction to real estate development. The exposure helped her in managing the activities of the company. As general manager of PDDC, Engineer Abrera expanded its operations. Rawlands were acquired in Caba- natuan City and San Jose City in Nueva Ecija, in Bataan and in Tarlac. The marketing department of the company was able to sell the developed residential lots as quickly as they should. Engineer Abrera feels contented as the company's performance was beyond her expectations. As she was reminiscing her graduation day at the University of the East in March 1968, she remembers the words of her close friend: "Mila, we have already finished our B.S. in Civil Engineering course. Someday, you and I may be success- ful, but remember, nothing lasts forever. However, there is something you can do to delay the inevitable." Engineer Abrera suddenly thought that what her company is reaping now may not last forever. The demand for residential lots may decline or there may be an over- supply of lots offered for sale. In a recent meeting of the key officers of the company, the marketing manager hinted that the company's sales growth may have already reached its peak and recom mended that maybe it is time to consider designing a new product. After the meeting, Engineer Abrera sank in deep thought thinking of the relevance of a new product design After all, when she considered developing residential lots, it was as if she had a natural feeling that households will require them. Years of observing keenly the market gave her with sufficient insights on demand and product specifications. Now, she feels so lost in deciding what moves she should make.
Case 10. PRETTY DOVE DEVELOPMENT CORPORATION: Follow the Boys It was in December 19, 1990 when Engineer Milagros Abrera founded her own company, the Pretty Dove Deve- lopment Corporation (PDDC). The company was able to buy a 51-hectare farmland along the diversion road in Baliwag, Bulacan. The land was developed into a resi- dential subdivision with lot sizes ranging from 300 to 450 square meters Selling began as early as June 1992. Before founding PDDC, Engineer Abrera accumula- ted many years of experience working with various com- panies from construction to real estate development. The exposure helped her in managing the activities of the company. As general manager of PDDC, Engineer Abrera expanded its operations. Rawlands were acquired in Caba- natuan City and San Jose City in Nueva Ecija, in Bataan and in Tarlac. The marketing department of the company was able to sell the developed residential lots as quickly as they should. Engineer Abrera feels contented as the company's performance was beyond her expectations. As she was reminiscing her graduation day at the University of the East in March 1968, she remembers the words of her close friend: "Mila, we have already finished our B.S. in Civil Engineering course. Someday, you and I may be success- ful, but remember, nothing lasts forever. However, there is something you can do to delay the inevitable." Engineer Abrera suddenly thought that what her company is reaping now may not last forever. The demand for residential lots may decline or there may be an over- supply of lots offered for sale. In a recent meeting of the key officers of the company, the marketing manager hinted that the company's sales growth may have already reached its peak and recom mended that maybe it is time to consider designing a new product. After the meeting, Engineer Abrera sank in deep thought thinking of the relevance of a new product design After all, when she considered developing residential lots, it was as if she had a natural feeling that households will require them. Years of observing keenly the market gave her with sufficient insights on demand and product specifications. Now, she feels so lost in deciding what moves she should make.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Please make introduction and background of the study only
Transcribed Image Text:Case 10. PRETTY DOVE DEVELOPMENT CORPORATION:
Follow the Boys
It was in December 19, 1990 when Engineer Milagros
Abrera founded her own company, the Pretty Dove Deve-
lopment Corporation (PDDC). The company was able to
buy a 51-hectare farmland along the diversion road in
Baliwag, Bulacan. The land was developed into a resi-
dential subdivision with lot sizes ranging from 300 to 450
square meters Selling began as early as June 1992.
Before founding PDDC, Engineer Abrera accumula-
ted many years of experience working with various com-
panies from construction to real estate development. The
exposure helped her in managing the activities of the
company. As general manager of PDDC, Engineer Abrera
expanded its operations. Rawlands were acquired in Caba-
natuan City and San Jose City in Nueva Ecija, in Bataan
and in Tarlac. The marketing department of the company
was able to sell the developed residential lots as quickly
as they should.
Engineer Abrera feels contented as the company's
performance was beyond her expectations. As she was
reminiscing her graduation day at the University of the
East in March 1968, she remembers the words of her close
friend:
"Mila, we have already finished our B.S. in Civil
Engineering course. Someday, you and I may be success-
ful, but remember, nothing lasts forever. However, there
is something you can do to delay the inevitable."
Engineer Abrera suddenly thought that what her
company is reaping now may not last forever. The demand
for residential lots may decline or there may be an over-
supply of lots offered for sale.
In a recent meeting of the key officers of the company,
the marketing manager hinted that the company's sales
growth may have already reached its peak and recom-
mended that maybe it is time to consider designing a new
product.
After the meeting, Engineer Abrera sank in deep
thought thinking of the relevance of a new product design.
After all, when she considered developing residential
lots, it was an if she had a natural feeling that households
will require them. Years of observing keenly the market
gave her with sufficient insights on demand and product
specifications. Now, she feels so lost in deciding what moves
she should make.
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