Carl Wright, Inc. specializes in direct mail coupon advertising formajor food manufacturers. One client has run 10 advertisingweekly campaigns using this medium. The response rate forcupouns for the lastg 10 campaigns which were takenconsecutively over the last 10 weeks are as followsCampaign Response %4.65.234.845.34.55.975.25.44.7104.9a. Which model will provide more accurate forecasts of the response rate for future advertising campaigns:(1) 2-period Moving average|(i) To answer apply MSE. (ii) As amatter of practice, show the calculations for the MAPE, but do it only for the 4-period moving average.(2) 4 period moving average.b. Use the better model of part 'a' to forecast the response rate for the next 2 weekly campaigns. Show your work.c. Repeatpart b for WMA of 3-periods, with W1 = 0.7, W2 = 0.2, and W3 = 0.1.

a) 2 – Period moving average calculation is shown in Excel, All the formula is shown below…

Answered: Carl Wright, Inc. specializes in direct…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Opinions are split about a coffee company's pumpkin-flavored coffee (PFC). Yet every year over the last five years the consumption of pumpkin-flavored goods has increased. If we look at the numbers, it also becomes clear why a leading coffee company keeps offering the PFC earlier and earlier every year. According to a magazine, the amount spent by PFC buyers at the coffee company is about 17% higher than non-PFC buyers. The accompanying table shows a random sample of eight consumers, the amount they spend per week, and the number of PFCs purchased per week. PFC Spending 2 13.88 7 39.11 4 19.79 1 9.84 3 15.43 1 21.52 5 37.39 3 13.85 The slope is b1=4.465 The y-intercept is b0=6.840 Because the slope is positive, it can be concluded that one extra PFC purchase per week will increase the average amount of spending per week by 4.46 dollars. Predict…
The values listed below are waiting times (in minutes) of customers at two different banks. At Bank A, customers enter a single waiting line that feeds three teller windows. At Bank B, customers may enter any one of three different lines that have formed at three teller windows. Answer the following questions. Bank A 6.4 6.6 6.7 6.8 7.1 7.3 7.6 7.9 7.9 7.9 Bank B 4.2 5.4 5.8 6.2 6.7 7.6 7.6 8.5 9.2 10.0 Click the icon to view the table of Chi-Square critical values. Construct a 99% confidence interval for the population standard deviation o at Bank A. 0.36 min

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