C. W. McCall sells a goldplated souvenir mug; McCall expects to sell 2,100 units for $50 each to earn a $30 contribution margin per unit. Janice McCall, president, expects the year’s total market to be 35,000 units. For the year just completed, the local college won the national hockey championship, and as a result, the total actual market was 140,000 units. C. W. McCall sold 5,600 units and calculates sales variances using contribution margin. What is the firm’s market size variance?
C. W. McCall sells a goldplated souvenir mug; McCall expects to sell 2,100 units for $50 each to earn a $30 contribution margin per unit. Janice McCall, president, expects the year’s total market to be 35,000 units. For the year just completed, the local college won the national hockey championship, and as a result, the total actual market was 140,000 units. C. W. McCall sold 5,600 units and calculates sales variances using contribution margin. What is the firm’s market size variance?
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 9EA: Brahma Industries sells vinyl replacement windows to home improvement retailers nationwide. The...
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C. W. McCall sells a goldplated souvenir mug; McCall expects to sell 2,100 units for $50 each to earn a $30 contribution margin per unit. Janice McCall, president, expects the year’s total market to be 35,000 units. For the year just completed, the local college won the national hockey championship, and as a result, the total actual market was 140,000 units. C. W. McCall sold 5,600 units and calculates sales variances using contribution margin.
What is the firm’s market size variance?
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