c. Discuss the Technology Acceptance Model (TAM), which specifies the factors that can lead to better attitudes about the use of a new information system, along with its higher acceptance and usage. Use the Figure below to aid the discussion.

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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c. Discuss the Technology Acceptance Model
(TAM), which specifies the factors that can lead
to better attitudes about the use of a new
с.
information system, along with its higher
acceptance and usage. Use the Figure below to
aid the discussion.
Perceived
usefulness (U)
Attitude
Behavioral
External
Actual
intention to
use (BI)
variables
toward
system use
using (A)
Perceived
ease of use (E)
FIGURE 2.10
Technology acceptance model
Perceived usefulness (U) and perceived ease of use (E) strongly influence whether someone will use an informa-
tion system. Management can improve that perception by demonstrating that others have used the system effec-
tively and by providing user training and support.
Transcribed Image Text:c. Discuss the Technology Acceptance Model (TAM), which specifies the factors that can lead to better attitudes about the use of a new с. information system, along with its higher acceptance and usage. Use the Figure below to aid the discussion. Perceived usefulness (U) Attitude Behavioral External Actual intention to use (BI) variables toward system use using (A) Perceived ease of use (E) FIGURE 2.10 Technology acceptance model Perceived usefulness (U) and perceived ease of use (E) strongly influence whether someone will use an informa- tion system. Management can improve that perception by demonstrating that others have used the system effec- tively and by providing user training and support.
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