Brik, located in Port St. Lucie, Florida, produces two lines of electric toothbrushes: deluxe and standard. Because Brik can sell all the toothbrushes it can produce, the owners are expanding the plant. They are deciding which emphasize. To make this decision, they assemble the following data: E (Click the icon to view the data.) After expansion, the factory will have a production capacity of 4,900 machine hours per month. The plant can manufacture either 62 standard electric toothbrushes or 24 deluxe electric toothbrushes per machine hour. Read the requirements. .... Requirement 1. Identify the constraining factor for Brik. Brik's constraint is Requirement 2. Prepare a product mix analysis to show which product line to emphasize. Deluxe Standard Toothbrushes Toothbrushes - X Data table Contribution margin per Per Unit Deluxe Toothbrush Standard Toothbrush Decision: Sales price $ 82 $ 54 22 18 Variable costs Emphasize the Brik standard electric toothbrush $ 60 $ 36 Contribution margin Gontrihution margin ratio 73.2% 66.7%

FINANCIAL ACCOUNTING
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ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Brik, located in Port St. Lucie, Florida, produces two lines of electric toothbrushes: deluxe and standard. Because Brik can sell all the toothbrushes it can produce, the owners are expanding the plant. They are deciding which product line to
emphasize. To make this decision, they assemble the following data:
E (Click the icon to view the data.)
After expansion, the factory will have a production capacity of 4,900 machine hours per month. The plant can manufacture either 62 standard electric toothbrushes or 24 deluxe electric toothbrushes per machine hour.
Read the requirements.
.....
Requirement 1. Identify the constraining factor for Brik.
Brik's constraint is
Requirement 2. Prepare a product mix analysis to show which product line to emphasize.
Deluxe
Standard
Toothbrushes
Toothbrushes
Data table
Contribution margin per
Per Unit
Deluxe
Standard
Decision:
Toothbrush
Toothbrush
Sales price
2$
82 $
54
22
18
Variable costs
Emphasize the Brik standard electric toothbrush
$
60 $
36
Contribution margin
Emphasize the Brik deluxe electric toothbrush
Contribution margin ratio
73.2%
66.7%
Transcribed Image Text:Brik, located in Port St. Lucie, Florida, produces two lines of electric toothbrushes: deluxe and standard. Because Brik can sell all the toothbrushes it can produce, the owners are expanding the plant. They are deciding which product line to emphasize. To make this decision, they assemble the following data: E (Click the icon to view the data.) After expansion, the factory will have a production capacity of 4,900 machine hours per month. The plant can manufacture either 62 standard electric toothbrushes or 24 deluxe electric toothbrushes per machine hour. Read the requirements. ..... Requirement 1. Identify the constraining factor for Brik. Brik's constraint is Requirement 2. Prepare a product mix analysis to show which product line to emphasize. Deluxe Standard Toothbrushes Toothbrushes Data table Contribution margin per Per Unit Deluxe Standard Decision: Toothbrush Toothbrush Sales price 2$ 82 $ 54 22 18 Variable costs Emphasize the Brik standard electric toothbrush $ 60 $ 36 Contribution margin Emphasize the Brik deluxe electric toothbrush Contribution margin ratio 73.2% 66.7%
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