Brighton Technologies reports the following financial data: -Depreciation: $80 -COGS: $1,200 -Sales: $1,600 -SG&A: $150 Its peer group has a gross profit margin of 28%. How does Brighton compare to its peers? a. Brighton 25% gross profit margin is inferior to its peer group. b. Brighton 22.5% gross profit margin is inferior to its peer group. c. Brighton 28% gross profit margin is equal to its peer group. d. Brighton 30% gross profit margin is superior to its peer group.

Corporate Fin Focused Approach
5th Edition
ISBN:9781285660516
Author:EHRHARDT
Publisher:EHRHARDT
Chapter3: Analysis Of Financial Statements
Section: Chapter Questions
Problem 15SP
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Brighton Technologies reports the following financial data:
-Depreciation: $80
-COGS: $1,200
-Sales: $1,600
-SG&A: $150
Its peer group has a gross profit margin of 28%.
How does Brighton compare to its peers?
a. Brighton 25% gross profit margin is inferior to its peer group.
b. Brighton 22.5% gross profit margin is inferior to its peer group.
c. Brighton 28% gross profit margin is equal to its peer group.
d. Brighton 30% gross profit margin is superior to its peer group.
Transcribed Image Text:Brighton Technologies reports the following financial data: -Depreciation: $80 -COGS: $1,200 -Sales: $1,600 -SG&A: $150 Its peer group has a gross profit margin of 28%. How does Brighton compare to its peers? a. Brighton 25% gross profit margin is inferior to its peer group. b. Brighton 22.5% gross profit margin is inferior to its peer group. c. Brighton 28% gross profit margin is equal to its peer group. d. Brighton 30% gross profit margin is superior to its peer group.
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