Briefly summarise the findings of Penman and Sougiannis (1998) concerning the ex-post performance of the abnormal earnings method, the dividend discount model and the discounted cash flow method. b) Explain what Business Strategy Analysis is and why it is a prerequisite for understanding the results of our ratio analysis, and for making good forecasts in the context of our Prospective Analysis.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Briefly summarise the findings of Penman and Sougiannis (1998) concerning the ex-post performance of the abnormal earnings method, the dividend discount model and the discounted cash flow method. b) Explain what Business Strategy Analysis is and why it is a prerequisite for understanding the results of our ratio analysis, and for making good forecasts in the context of our Prospective Analysis. c) When making forecasts for the growth rate of FCF (free cash flows) in the posthorizon period, how would you decide what growth rate to choose? What would be the rationale behind a zero growth assumption? d) Imagine that you are comparing the financial performance of two companies using ratio analysis as part of your Financial Analysis. Provide an example of why you need to perform Accounting Analysis first. Your example should describe (in some detail) one of the following: (i) differences in revenue recognition (ii) differences in the recognition of cost of sales (iii) differences in the accounting treatment of intangible assets. 

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