Briefly discuss why companies undertake new food product development

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.6: Eight Functions Of Marketing Physical Goods
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Briefly discuss why companies undertake new food product development 

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