Answered: Briefly describe an advertising…

Ciccarelli: Psychology_5 (5th Edition)

5th Edition

ISBN:9780134477961

Author:Saundra K. Ciccarelli, J. Noland White

Publisher:Saundra K. Ciccarelli, J. Noland White

Chapter1: The Science Of Psychology

Section: Chapter Questions

Problem 1TY

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Question

One area of research that some social psychologists are interested in is understanding how people can be persuaded. Research has found key shortcuts which are effective in persuasion. Watch the video on the Science of Persuasion linked here:

https://www.youtube.com/watch?v=cFdCzN7RYbw

Next, imagine you work on a team in an advertising firm and your team is asked to put together an advertising campaign for products (you choose the product - it can made up or a product that exists). Briefly describe an advertising campaign (it can be print, radio, t.v., or social media), using ONE of the shortcuts discussed in the video above.

Indicate the product you are selling,
The shortcut you chose, and
In 100 - 150 words (approximately) how you would promote/advertise this product using your chosen shortcut from the video.

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