brand website, n he accompanying resuits. Complete parts (a) through (C) below. E Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4 + viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? A. Ho: Sa2 H: 4 > 12 OB. Ho: 22 H: <12 OC. Ho: 2 OD. Ho: =2 H: =2 b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. - X ZSTAT = 1.38 (Type an integer or a decimal. Round to two decimal places as needed.) Ad effectiveness Use technology to determine the p-value. Made Me Want To Visit The Brand Website p-value = Viewing Audience VOD D4 + Yes No (Type an integer or a decimal. Round to three decimal places as needed.) 404 153 General TV 193 91

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