Bradford is a small town that currently has no fast-food restaurants. McDonald's and Burger King are both considering entering this market. Burger King will wait until McDonald's has made its decision before deciding whether to enter. Use the decision tree below to determine the optimal strategy for each company, assuming that the minimum rate of return that owners of fast-food restaurants require on their investment is 15%. Q McDonald's a. What is the optimal strategy for Burger King? OA. Not enter the market. OB. Enter the market if McDonald's builds a large store. c. Enter the market whether or not McDonald's builds a small store or a large store. D. Enter the market if McDonald's builds a small store. Enter Rates of return McDonald's BK 16% 16% Burger King Large Store Don't Enter Rates of return McDonald's 25% 0% BK Small Enter Store Rates of return McDonald's BK 20% 20% Burger King Rates of return Don't McDonald's BK Enter 30% 0% b. What is the optimal strategy for McDonald's? A. Build a small store. ○ A. О в. B. Build a large store. ○ C. C. Building either a small store or a large store would be optimal. ○ D. D. Not build another store.

Essentials of Economics (MindTap Course List)
8th Edition
ISBN:9781337091992
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter19: The Basic Tools Of Finance
Section19.3: Asset Valuation
Problem 3QQ
icon
Related questions
Question
Answering all questions compulsory...
Bradford is a small town that currently has no fast-food restaurants. McDonald's and Burger King are both considering entering this market. Burger King will wait until McDonald's has made its decision before deciding whether to
enter. Use the decision tree below to determine the optimal strategy for each company, assuming that the minimum rate of return that owners of fast-food restaurants require on their investment is 15%.
Q
McDonald's
a. What is the optimal strategy for Burger King?
OA. Not enter the market.
OB. Enter the market if McDonald's builds a large store.
c. Enter the market whether or not McDonald's builds a small store or a large store.
D. Enter the market if McDonald's builds a small store.
Enter
Rates of return
McDonald's BK
16%
16%
Burger King
Large
Store
Don't
Enter
Rates of return
McDonald's
25% 0%
BK
Small
Enter
Store
Rates of return
McDonald's BK
20%
20%
Burger King
Rates of return
Don't
McDonald's
BK
Enter
30%
0%
b. What is the optimal strategy for McDonald's?
A. Build a small store.
○ A.
О в.
B. Build a large store.
○ C.
C. Building either a small store or a large store would be optimal.
○ D.
D. Not build another store.
Transcribed Image Text:Bradford is a small town that currently has no fast-food restaurants. McDonald's and Burger King are both considering entering this market. Burger King will wait until McDonald's has made its decision before deciding whether to enter. Use the decision tree below to determine the optimal strategy for each company, assuming that the minimum rate of return that owners of fast-food restaurants require on their investment is 15%. Q McDonald's a. What is the optimal strategy for Burger King? OA. Not enter the market. OB. Enter the market if McDonald's builds a large store. c. Enter the market whether or not McDonald's builds a small store or a large store. D. Enter the market if McDonald's builds a small store. Enter Rates of return McDonald's BK 16% 16% Burger King Large Store Don't Enter Rates of return McDonald's 25% 0% BK Small Enter Store Rates of return McDonald's BK 20% 20% Burger King Rates of return Don't McDonald's BK Enter 30% 0% b. What is the optimal strategy for McDonald's? A. Build a small store. ○ A. О в. B. Build a large store. ○ C. C. Building either a small store or a large store would be optimal. ○ D. D. Not build another store.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Essentials of Economics (MindTap Course List)
Essentials of Economics (MindTap Course List)
Economics
ISBN:
9781337091992
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Brief Principles of Macroeconomics (MindTap Cours…
Brief Principles of Macroeconomics (MindTap Cours…
Economics
ISBN:
9781337091985
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: Applications, Strategies an…
Managerial Economics: Applications, Strategies an…
Economics
ISBN:
9781305506381
Author:
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:
Cengage Learning
Microeconomics: Principles & Policy
Microeconomics: Principles & Policy
Economics
ISBN:
9781337794992
Author:
William J. Baumol, Alan S. Blinder, John L. Solow
Publisher:
Cengage Learning