Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses Contribution margin Fixed expenses Operating loss $2,160,000 874,900 1,285,100 1,337,000 $ (51,900) In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following: Geographic Market Sales Variable expenses as a percentage of sales Traceable fixed expenses South $616,000 $336,000 55% Central $815,000 $546,000 30% North $729,000 $316,000 40%

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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### Exercise: Contribution Format Income Statement by Geographic Market

#### Part 1 - Income Statement Preparation

1. **Prepare a contribution format income statement** segmented by geographic market, as requested by the president.

   **Table: Contribution Format Income Statement**

   - **Columns:**
     - Total Company
     - Geographic Market: South, Central, North

   - **Structure:**
     - Several rows for input but currently empty for variables like sales, variable expenses, contribution margin, fixed expenses, and net operating income.

#### Part 2 - Incremental Analysis

2-a. **Sales Increase Projection**

   - The company’s sales manager believes that sales in the Central geographic market could be increased by 10% if monthly advertising is increased by $41,000. 
   - **Task:** Calculate the incremental net operating income.

   **Input Box:** [Incremental net operating income]

2-b. **Advertising Recommendation**

   - **Question:** Would you recommend the increased advertising?
   - **Options:**
     - No
     - Yes

---

This exercise is intended to help students understand how to prepare segmented income statements and conduct incremental analysis for decision-making in business operations.
Transcribed Image Text:Sure, here's a transcription and explanation suitable for an educational website: --- ### Exercise: Contribution Format Income Statement by Geographic Market #### Part 1 - Income Statement Preparation 1. **Prepare a contribution format income statement** segmented by geographic market, as requested by the president. **Table: Contribution Format Income Statement** - **Columns:** - Total Company - Geographic Market: South, Central, North - **Structure:** - Several rows for input but currently empty for variables like sales, variable expenses, contribution margin, fixed expenses, and net operating income. #### Part 2 - Incremental Analysis 2-a. **Sales Increase Projection** - The company’s sales manager believes that sales in the Central geographic market could be increased by 10% if monthly advertising is increased by $41,000. - **Task:** Calculate the incremental net operating income. **Input Box:** [Incremental net operating income] 2-b. **Advertising Recommendation** - **Question:** Would you recommend the increased advertising? - **Options:** - No - Yes --- This exercise is intended to help students understand how to prepare segmented income statements and conduct incremental analysis for decision-making in business operations.
**Bovine Company: Analyzing Financial Losses**

Bovine Company, a wholesale distributor of umbrellas, has been encountering financial losses recently. Below is the contribution format income statement for the most recent month:

- **Sales:** $2,160,000
- **Variable Expenses:** $874,900
- **Contribution Margin:** $1,285,100
- **Fixed Expenses:** $1,337,000
- **Operating Loss:** ($51,900)

To identify the root cause of the losses, the president requested an income statement segmented by geographic market. The Accounting Department provided the following breakdown:

**Geographic Market Segment Analysis:**

- **South Market:**
  - *Sales:* $616,000
  - *Variable Expenses as a Percentage of Sales:* 55%
  - *Traceable Fixed Expenses:* $336,000

- **Central Market:** 
  - *Sales:* $815,000
  - *Variable Expenses as a Percentage of Sales:* 30%
  - *Traceable Fixed Expenses:* $546,000
  
- **North Market:**
  - *Sales:* $729,000
  - *Variable Expenses as a Percentage of Sales:* 40%
  - *Traceable Fixed Expenses:* $316,000

This segmented income statement helps pinpoint areas where Bovine Company may improve efficiency or reduce costs to address operational losses.
Transcribed Image Text:**Bovine Company: Analyzing Financial Losses** Bovine Company, a wholesale distributor of umbrellas, has been encountering financial losses recently. Below is the contribution format income statement for the most recent month: - **Sales:** $2,160,000 - **Variable Expenses:** $874,900 - **Contribution Margin:** $1,285,100 - **Fixed Expenses:** $1,337,000 - **Operating Loss:** ($51,900) To identify the root cause of the losses, the president requested an income statement segmented by geographic market. The Accounting Department provided the following breakdown: **Geographic Market Segment Analysis:** - **South Market:** - *Sales:* $616,000 - *Variable Expenses as a Percentage of Sales:* 55% - *Traceable Fixed Expenses:* $336,000 - **Central Market:** - *Sales:* $815,000 - *Variable Expenses as a Percentage of Sales:* 30% - *Traceable Fixed Expenses:* $546,000 - **North Market:** - *Sales:* $729,000 - *Variable Expenses as a Percentage of Sales:* 40% - *Traceable Fixed Expenses:* $316,000 This segmented income statement helps pinpoint areas where Bovine Company may improve efficiency or reduce costs to address operational losses.
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