Bitterness of Celery Click on the buttons below to see the different taste perceptions that participants were asked to report on: Height Most Bitter Experience Bitterness of Celery Butterscotch Candies Cheddar Cheese Grapefruit Juice Loud Whisper Strongest Pain 600 400 200 0 to 2 2 to 4 4 to 6 8019 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22 22 to 24 24 to 26 26 to 28 28 to 30 30 to 32 32 to 34 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50 50 to 52 52 to 54 58 54 to 56 56 to 58 to 60 60 to 62 62 to 64 64 to 66 89 01 99 68 to 70 to 72 72 to 74 74 to 76 76 to 78 78 to 80 80 to 82 82 to 84 84 to 86 86 to 88 88 to 90 92 to 94 94 to 96 96 to 98 98 to 100 70 Mean: 13.86 Median: 8 Made: 0 Std Dev: 16.33 Participants were asked to evaluate the bittemess of a typical piece of celery and rate that experience on a scale from 0 indicating "no sensation, a value of 50 indicating a strong sensation, and 100 indicating the strongest imaginable sensation of any kind". Source: Data from Bartoshuk, et al., 1999.- Get the data Question 6 of 12 Suppose that a shady marketer from the (fictional) Carrot Farmers Alliance wanted to promote the incorrect belief that celery is a very bitter vegetable (and insinuate that parents should buy their children carrots instead). Using the data collected and without changing any of the data, which measure of central tendency would the marketer be likely to report about celery's bitterness and why? The mode, because it is likely to be out in the tail of the data, making celery appear to be very bitter. The mean, because the positive skew would make the average bitterness rating appear to be higher than most people perceive. The mode, because it is highly variable and might show a very high or very low bitterness rating. The median value, because it can be drastically affected by the few individuals who found celery to be very bitter.