Bicol Hardware Inc is considering two alternative strategies for a new power tool. According to Jun Ramos who is introducing the power tool, the new product will require an outlay of P30,000 with a low price strategy. The product will generate cash proceeds of P20,000 per year and will have a life to two years. With a high price strategy, the product will generate cash proceeds of P36,000 but will have a life of only one year. The cost of money for the company is 10%. Determine the net present value of the high price strategy.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Bicol Hardware Inc is considering two alternative strategies for a new power tool.
According to Jun Ramos who is introducing the power tool, the new product will require
an outlay of P30,000 with a low price strategy. The product will generate cash proceeds
of P20,000 per year and will have a life to two years. With a high price strategy, the
product will generate cash proceeds of P36,000 but will have a life of only one year. The
cost of money for the company is 10%. Determine the net present value of the high price
strategy.
ANSWER: P32,727.27

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