Below are the average initial returns are constructed for different countries, although all weight each IPO equally. In general, in countries where market prices are available immediately after offerings, the one-day raw return (offer price to close) is reported. Average initial returns on French, Japanese, and Taiwanese IPOs, by selling mechanism How can book-building and the roadshow be used as a superior mechanism in a marketing campaign? Elaborate in details b) In what ways underpricing appropriate then overpricing? Discuss

Essentials Of Investments
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ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
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Chapter1: Investments: Background And Issues
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Below are the average initial returns are constructed for different countries, although all weight each IPO equally. In general, in countries where market prices are available immediately after offerings, the one-day raw return (offer price to close) is reported.
Average initial returns on French, Japanese, and Taiwanese IPOs, by selling mechanism

How can book-building and the roadshow be used as a superior mechanism in a marketing campaign? Elaborate in details

b) In what ways underpricing appropriate then overpricing? Discuss.

Selling
Time Period
No IPOS
Average First
Mechanism
Day Return
FRANCE
Fixed Price
1992-1998
24
8.9%
Auctions
1992-1998
99
9.7%
Building Block
1992-1998
137
16.9%
JAPAN
Fixed Price
1973-1988
441
32.5%
Auctions
1989-1997
733
14.1%
Building Block
1997-2000
368
43.7%
TAIWAN
Fixed Price
1986-2005
241
34.6%
Auctions
1995-1998
52
7.8%
Transcribed Image Text:Selling Time Period No IPOS Average First Mechanism Day Return FRANCE Fixed Price 1992-1998 24 8.9% Auctions 1992-1998 99 9.7% Building Block 1992-1998 137 16.9% JAPAN Fixed Price 1973-1988 441 32.5% Auctions 1989-1997 733 14.1% Building Block 1997-2000 368 43.7% TAIWAN Fixed Price 1986-2005 241 34.6% Auctions 1995-1998 52 7.8%
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