Because the likelihood that the zoning referendum will be approved is such an important factor in the decision process, Glenn suggested that the firm hire a market research service to conduct a survey of voters. The survey would provide a better estimate of the likelihood that the referendum for a zoning change would be approved. The market research firm that Oceanview Development has worked with in the past has agreed to do the study for $15,000. The results of the study will be available August 1, so that Oceanview will have this information before the August 15 bid deadline. The results of the survey will be a prediction either that the zoning change will be approved or that the zoning change will be rejected. After considering the record of the market research service in previous studies conducted for Oceanview, Glenn developed the following probability estimates concerning the accuracy of the market research information: P(Als,) = 0.9 P(Als₂) = 0.2 where A = prediction of zoning change approval N = prediction that zoning change will not be approved s₁ = the zoning change is approved by the voters s₂ = the zoning change is rejected by the voters P(Nls₂) = 0.1 P(Nls₂) = 0.8

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Because the likelihood that the zoning referendum will be approved is such an
important factor in the decision process, Glenn suggested that the firm hire a
market research service to conduct a survey of voters. The survey would provide a
better estimate of the likelihood that the referendum for a zoning change would
be approved. The market research firm that Oceanview Development has worked
with in the past has agreed to do the study for $15,000. The results of the study
will be available August 1, so that Oceanview will have this information before the
August 15 bid deadline. The results of the survey will be a prediction either that
the zoning change will be approved or that the zoning change will be rejected.
After considering the record of the market research service in previous studies
conducted for Oceanview, Glenn developed the following probability estimates
concerning the accuracy of the market research information:
P(Als,) = 0.9
P(Als,₂) = 0.2
where
P(Nls,) = 0.1
P(Nls₂) = 0.8
A = prediction of zoning change approval
N = prediction that zoning change will not be approved
3₁ = the zoning change is approved by the voters
3₂ = the zoning change is rejected by the voters
Transcribed Image Text:Because the likelihood that the zoning referendum will be approved is such an important factor in the decision process, Glenn suggested that the firm hire a market research service to conduct a survey of voters. The survey would provide a better estimate of the likelihood that the referendum for a zoning change would be approved. The market research firm that Oceanview Development has worked with in the past has agreed to do the study for $15,000. The results of the study will be available August 1, so that Oceanview will have this information before the August 15 bid deadline. The results of the survey will be a prediction either that the zoning change will be approved or that the zoning change will be rejected. After considering the record of the market research service in previous studies conducted for Oceanview, Glenn developed the following probability estimates concerning the accuracy of the market research information: P(Als,) = 0.9 P(Als,₂) = 0.2 where P(Nls,) = 0.1 P(Nls₂) = 0.8 A = prediction of zoning change approval N = prediction that zoning change will not be approved 3₁ = the zoning change is approved by the voters 3₂ = the zoning change is rejected by the voters
Glenn Foreman, president of Oceanview Development Corporation, is
considering submitting a bid to purchase property that will be sold by sealed-bid
auction at a county tax foreclosure. Glenn's initial judgment is to submit a bid of
$5 million. Based on his experience, Glenn estimates that a bid of $5 million will
have a 0.2 probability of being the highest bid and securing the property for
Oceanview. The current date is June 1. Sealed bids for the property must be
submitted by August 15. The winning bid will be announced on September 1.
If Oceanview submits the highest bid and obtains the property, the firm plans to
build and sell a complex of luxury condominiums. However, a complicating factor
is that the property is currently zoned for single-family residences only. Glenn
believes that a referendum could be placed on the voting ballot in time for the
November election. Passage of the referendum would change the zoning of the
property and permit construction of the condominiums.
The sealed-bid procedure requires the bid to be submitted with a certified check
for 10% of the amount bid. If the bid is rejected, the deposit is refunded. If the bid
is accepted, the deposit is the down payment for the property. However, if the bid
is accepted and the bidder does not follow through with the purchase and meet
the remainder of the financial obligation within six months, the deposit will be
forfeited. In this case, the county will offer the property to the next highest bidder.
To determine whether Oceanview should submit the $5 million bid, Glenn
conducted some preliminary analysis. This preliminary work provided an
assessment of 0.3 for the probability that the referendum for a zoning change will
be approved and resulted in the following estimates of the costs and revenues
that will be incurred if the condominiums are built:
Costs and Revenue Estimates
Revenue from condominium sales
Costs
Property
Construction expenses
$15,000,000
$5,000,000
$8,000,000
If Oceanview obtains the property and the zoning change is rejected in
November, Glenn believes that the best option would be for the firm not to
complete the purchase of the property. In this case, Oceanview would forfeit the
10% deposit that accompanied the bid.
Transcribed Image Text:Glenn Foreman, president of Oceanview Development Corporation, is considering submitting a bid to purchase property that will be sold by sealed-bid auction at a county tax foreclosure. Glenn's initial judgment is to submit a bid of $5 million. Based on his experience, Glenn estimates that a bid of $5 million will have a 0.2 probability of being the highest bid and securing the property for Oceanview. The current date is June 1. Sealed bids for the property must be submitted by August 15. The winning bid will be announced on September 1. If Oceanview submits the highest bid and obtains the property, the firm plans to build and sell a complex of luxury condominiums. However, a complicating factor is that the property is currently zoned for single-family residences only. Glenn believes that a referendum could be placed on the voting ballot in time for the November election. Passage of the referendum would change the zoning of the property and permit construction of the condominiums. The sealed-bid procedure requires the bid to be submitted with a certified check for 10% of the amount bid. If the bid is rejected, the deposit is refunded. If the bid is accepted, the deposit is the down payment for the property. However, if the bid is accepted and the bidder does not follow through with the purchase and meet the remainder of the financial obligation within six months, the deposit will be forfeited. In this case, the county will offer the property to the next highest bidder. To determine whether Oceanview should submit the $5 million bid, Glenn conducted some preliminary analysis. This preliminary work provided an assessment of 0.3 for the probability that the referendum for a zoning change will be approved and resulted in the following estimates of the costs and revenues that will be incurred if the condominiums are built: Costs and Revenue Estimates Revenue from condominium sales Costs Property Construction expenses $15,000,000 $5,000,000 $8,000,000 If Oceanview obtains the property and the zoning change is rejected in November, Glenn believes that the best option would be for the firm not to complete the purchase of the property. In this case, Oceanview would forfeit the 10% deposit that accompanied the bid.
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