Beatrice Sdn Bhd manufactures and sells two products namely BEAT and RICE. Both of these products have contribution margin ratios of 40 and 30 percent respectively. Meanwhile, the selling prices were set at RM 5 and RM 2.50 per unit respectively. Fixed costs are amounting to RM 72,000 per month. The monthly sales average are 30,000 units of BEAT and 40,000 units of RICE. Required: (i) Based on the scenario as above, calculate the contribution margin for both of the products. (ii) Let's assume, Beatrice assigns RM 36,000 in fixed costs to each product per month. Calculate the break-even sales in RM for each product. Beatrice is considering spending an additional RM 9,700 per month on advertising. This action is intending to give more emphasis to BEAT compared to RICE. If its analysis is correct, sales of BEAT will increase to 40,000 units per month and sales of RICE will be reduced to 32,000 units per month. Do you think, the proposal to spend the additional RM 9,700 a month for the advertisement to be accepted? (iii)
Beatrice Sdn Bhd manufactures and sells two products namely BEAT and RICE. Both of these products have contribution margin ratios of 40 and 30 percent respectively. Meanwhile, the selling prices were set at RM 5 and RM 2.50 per unit respectively. Fixed costs are amounting to RM 72,000 per month. The monthly sales average are 30,000 units of BEAT and 40,000 units of RICE. Required: (i) Based on the scenario as above, calculate the contribution margin for both of the products. (ii) Let's assume, Beatrice assigns RM 36,000 in fixed costs to each product per month. Calculate the break-even sales in RM for each product. Beatrice is considering spending an additional RM 9,700 per month on advertising. This action is intending to give more emphasis to BEAT compared to RICE. If its analysis is correct, sales of BEAT will increase to 40,000 units per month and sales of RICE will be reduced to 32,000 units per month. Do you think, the proposal to spend the additional RM 9,700 a month for the advertisement to be accepted? (iii)
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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