Beacon is the Tiger Brands confectionery and chocolate "master brand" used to endorse a wide range of sweets and chocolates. It is best known as the brand that brings you Beacon Chocolates. Beacon Slab was re-launched in July 2004, the re-launch prompted the establishment of a new and improved formulation that out-performs its competitors in blind taste testing. Beacon has therefore invested heavily in competencies and capabilities to ensure staff knowledge is up to standard.
Beacon is the Tiger Brands confectionery and chocolate "master brand" used to endorse a wide range of sweets and chocolates. It is best known as the brand that brings you Beacon Chocolates. Beacon Slab was re-launched in July 2004, the re-launch prompted the establishment of a new and improved formulation that out-performs its competitors in blind taste testing. Beacon has therefore invested heavily in competencies and capabilities to ensure staff knowledge is up to standard.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Explain the concept of relational competence as it relates to Beacon.
Provide at least two application points
Explain the concept of professional competence as it relates to Beacon.
Provide at least application points
Transcribed Image Text:Beacon is the Tiger Brands confectionery and chocolate "master brand" used to endorse a wide
range of sweets and chocolates. It is best known as the brand that brings you Beacon Chocolates.
Beacon Slab was re-launched in July 2004, the re-launch prompted the establishment of a new
and improved formulation that out-performs its competitors in blind taste testing. Beacon has
therefore invested heavily in competencies and capabilities to ensure staff knowledge is up to
standard.
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