Bargain Research Consortium The Bargain Research Consortium (BRC), one of Marble's competitors, is offering you a similar market study for just $15,000. They will predict a "Hit" with probability 4, in which case the probabilities of selling 600,000, 300,000 and 200,000 units are .45, 40, and .15 respectively. If they predict a "Flop," the probabilities of selling 600,000, 300,000, and 200,000 units will be 20%, 40% and 40%. g) Would you hire BRC? h) What is the most you would pay BRC's forecast?

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Bargain Research Consortium
The Bargain Research Consortium (BRC), one of Marble's competitors, is offering you a similar
market study for just $15,000. They will predict a "Hit" with probability 4, in which case the
probabilities of selling 600,000, 300,000 and 200,000 units are .45, 40, and .15 respectively. If they
predict a "Flop," the probabilities of selling 600,000, 300,000, and 200,000 units will be 20%, 40%
and 40%.
g) Would you hire BRC?
h) What is the most you would pay BRC's forecast?
Transcribed Image Text:Bargain Research Consortium The Bargain Research Consortium (BRC), one of Marble's competitors, is offering you a similar market study for just $15,000. They will predict a "Hit" with probability 4, in which case the probabilities of selling 600,000, 300,000 and 200,000 units are .45, 40, and .15 respectively. If they predict a "Flop," the probabilities of selling 600,000, 300,000, and 200,000 units will be 20%, 40% and 40%. g) Would you hire BRC? h) What is the most you would pay BRC's forecast?
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