Balanced scorecard and strategy. Scott Company manufactures a DVD player called Orlicon. The company sells the player to discount stores throughout the country. This player is significantly less expensive than similar products sold by Scott’s competitors, but the Orlicon offers just DVD playback, compared with DVD and Blu-ray playback offered by competitor Nomad Manufacturing. Furthermore, the Orlicon has experienced production problems that have resulted in significant rework costs. Nomad’s model has an excellent reputation for quality. Q. Draw a simple customer preference map for Scott and Nomad using the attributes of price, quality, and playback features.
Balanced scorecard and strategy. Scott Company manufactures a DVD player called Orlicon. The company sells the player to discount stores throughout the country. This player is significantly less expensive than similar products sold by Scott’s competitors, but the Orlicon offers just DVD playback, compared with DVD and Blu-ray playback offered by competitor Nomad Manufacturing. Furthermore, the Orlicon has experienced production problems that have resulted in significant rework costs. Nomad’s model has an excellent reputation for quality.
Q. Draw a simple customer preference map for Scott and Nomad using the attributes of price, quality, and playback features.
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