b) Now suppose that Pepsi-Cola leaves the market so Coca-Cola remains as a monopolist in this market. Considering that its Mar- ginal Revenue function is now MRc = 1000 - 29c. What is the quantity and the price equilibrium in the market? Calculate the %3D Coca-Cola's benefits.
b) Now suppose that Pepsi-Cola leaves the market so Coca-Cola remains as a monopolist in this market. Considering that its Mar- ginal Revenue function is now MRc = 1000 - 29c. What is the quantity and the price equilibrium in the market? Calculate the %3D Coca-Cola's benefits.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Related questions
Question
P3

Transcribed Image Text:2. Suppose that in the cola soft drink market, the companies Coca-Cola
and Pepsi-Cola compete in an oligopoly. Let q is the number of cans
produced by each company in millions. If the total costs of each one
are given by:
TCc = 10 + 130qC
TCp = 10 + 170qp
where qc and qp represents the production of cola cans in millons for
Pepsi Cola and Pepsi Cola, respectively, thus, the marginal costs
and average total cost of each one are, respectively:
MCc = ACC = $130
MCp = ACP = $170
In addition, the demand curve for an average trip for this market is
given by
P = 1,000 – Q
where Q is the total of cans produced in the market in millions.
a) If each company can offer only 100, 200 or 300 million of trips,
calculate the benefits that each company could obtain, and say
how much each company would produce in the Nash equilibrium.
Calculate also the quantity and the equilibrium price in the mar-
ket.
b) Now suppose that Pepsi-Cola leaves the market so Coca-Cola
remains as a monopolist in this market. Considering that its Mar-
ginal Revenue function is now MRC = 1000 - 2qc. What is the
quantity and the price equilibrium in the market? Calculate the
Coca-Cola's benefits.
c) Suppose the government now allows free entry and exit of pro-
ducers and makes the market as a competitive market. Calculate
now the quantity and the equilibrium price under perfect compe-
tition. Use the highest marginal cost (MC = 170). What is the
benefit of each of the firms in the long term?
d) Graph the market demand curve and all market equilibriums cal-
culated in the preceding subsections. Compare your results and
say under what market structure the price is higher and under
which the quantity offered is the highest. Which market structure
is most convenient for producers?
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps

Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.Recommended textbooks for you


Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON

Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON


Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON

Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON

Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning

Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning

Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education