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(b) Consider a M/s XYZ company, which is developing its annual plans in terms of three objectives: (1) Increased profits, (2) Increased market share and (3) increased sales. M/S XYZ has formulated three different strategies for achieving the stated objectives. The table below gives relative weightage of objectives and scores project the strategy. Find the optimal strategy that yields maximum weighted or composite utility. Measure of Performance of Three objectives Weights Strategy S₁ S₂ S3 ROI (Profit) 0.2 7 3 5 % Increase (Market share) 0.5 4 6 5 % Increase (Sales growth) Required: Find the optimal strategy that yields maximum weighted or composite utility. 0.3 9 7 10 1

(b) Consider a M/s XYZ company, which is developing its annual plans in terms of three objectives: (1) Increased profits, (2) Increased market share and (3) increased sales. M/S XYZ has formulated three different strategies for achieving the stated objectives. The table below gives relative weightage of objectives and scores project the strategy. Find the optimal strategy that yields maximum weighted or composite utility. Measure of Performance of Three objectives Weights Strategy S₁ S₂ S3 ROI (Profit) 0.2 7 3 5 % Increase (Market share) 0.5 4 6 5 % Increase (Sales growth) Required: Find the optimal strategy that yields maximum weighted or composite utility. 0.3 9 7 10 1

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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(b) Consider a M/s XYZ company, which is developing its annual plans in terms of three objectives: (1) Increased profits, (2) Increased market share and (3) increased sales. M/S XYZ has formulated three different strategies for achieving the stated objectives. The table below gives relative weightage of objectives and scores project the strategy. Find the optimal strategy that yields maximum weighted or composite utility. Measure of Performance of Three objectives Weights Strategy S₁ S₂ S3 ROI (Profit) 0.2 7 3 5 % Increase (Market share) 0.5 4 6 5 % Increase (Sales growth) Required: Find the optimal strategy that yields maximum weighted or composite utility. 0.3 9 7 10
Transcribed Image Text:(b) Consider a M/s XYZ company, which is developing its annual plans in terms of three objectives: (1) Increased profits, (2) Increased market share and (3) increased sales. M/S XYZ has formulated three different strategies for achieving the stated objectives. The table below gives relative weightage of objectives and scores project the strategy. Find the optimal strategy that yields maximum weighted or composite utility. Measure of Performance of Three objectives Weights Strategy S₁ S₂ S3 ROI (Profit) 0.2 7 3 5 % Increase (Market share) 0.5 4 6 5 % Increase (Sales growth) Required: Find the optimal strategy that yields maximum weighted or composite utility. 0.3 9 7 10
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