(b) Assume that Leno uses target costing. What is the price that Leno would charge the retailer for the All-Body swimsuit? Selling price $
(b) Assume that Leno uses target costing. What is the price that Leno would charge the retailer for the All-Body swimsuit? Selling price $
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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need help with (B)
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Transcribed Image Text:t
Leno Company makes swimsuits and sells these suits directly to retailers. Although Leno has a variety of suits, it does not make the All-Body
suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The
department indicates that the All-Body suit would sell for approximately $100. Given its experience, Leno believes the All-Body suit would
have the following manufacturing costs.
Direct materials
Direct labor
Manufacturing overhead
Total costs
(a1)
$24
33
43
Selling price $
$100
Your answer is correct.
Assume that Leno uses cost-plus pricing, setting the selling price 23% above its costs. What would be the price charged for the All-Body
swimsuit?
123

Transcribed Image Text:(b)
Assume that Leno uses target costing. What is the price that Leno would charge the retailer for the All-Body swimsuit?
Selling price $
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