Audio Cables, Inc., is currently manufacturing an adapter that has a variable cost of $ 50 per unit and a selling price of $1.00 per unit. Fixed costs are $14,000. Current sales volume is 30,000 units. The firm can substantially improve the product quality by adding a new piece of equipment at an additional fixed cost of $6,000. Variable costs would increase to $ 60, but sales volume should jump to 50,000 units due to a higher-quality product Should Audio Cables buy the new equipment?
Audio Cables, Inc., is currently manufacturing an adapter that has a variable cost of $ 50 per unit and a selling price of $1.00 per unit. Fixed costs are $14,000. Current sales volume is 30,000 units. The firm can substantially improve the product quality by adding a new piece of equipment at an additional fixed cost of $6,000. Variable costs would increase to $ 60, but sales volume should jump to 50,000 units due to a higher-quality product Should Audio Cables buy the new equipment?
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Audio Cables, Inc., is currently manufacturing an adapter that has a variable cost of $ 50 per unit and a selling price of $1.00 per unit. Fixed costs are $14,000. Current sales volume is 30,000 units. The firm can substantially improve the product quality by adding a new piece of equipment at an additional fixed cost of $6,000. Variable costs would increase to $ 60, but sales volume should jump to 50,000 units due to a higher-quality product Should Audio Cables buy the new equipment?
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