Answered: At 65 years of age, Colonel Sanders…

Ciccarelli: Psychology_5 (5th Edition)

5th Edition

ISBN:9780134477961

Author:Saundra K. Ciccarelli, J. Noland White

Publisher:Saundra K. Ciccarelli, J. Noland White

Chapter1: The Science Of Psychology

Section: Chapter Questions

Problem 1TY

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At 65 years of age, Colonel Sanders received his first social security cheque of $99. He was broke, owned a small house and a beat up car.He made a decision that things had to change. His friends used to like his chicken recipe very much. The fact that this was the only novel idea he had, he decided to act upon it. He left Kentucky and started his travels to different US states to sell his idea. He would tell restaurant owners that he had a chicken recipe which people liked and he was ready to give it to them for free, in return for a small percentage on the items sold. He got rejections after rejections, but did not give up. In fact, he got over 1000 rejections. He got 1009 NO’s before he got his first Yes. With that one success Colonel Hartland Sanders changed the eating habits of the whole world with Kentucky Fried Chicken, popularly known as KFC. Identify one long term pleasure and one short-term pain that Colonel Sanders faced in his journey??

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