Assume that the only two firms in the industry, Sundance Inc. and Moondance Ltd., have entered a collusive agreement to reduce their advertising budgets to a minimum. The resuit is that they expect to make profits of S115 million each. However, if either of them cheats. the cheater will increase its profits by $35 million at a cost of $35 million to the other firm. If they both cheat, they will each reduce their profits by $20 million. Moondance Stick to agreement Cheat on agreement Cell A Cell B Moondance: Moondance: Stick to agreement Sundance: Sundance: Sundance Cell c Cell D Cheat on Moondance: Moondance: agreement Sundance: Sundance: a. Complete the matrix by using the table above which shows the options facing the two firms.

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Assume that the only two firms in the industry, Sundance Inc. and Moondance Ltd., have entered a collusive agreement to reduce their
advertising budgets to a minimum. The result is that they expect to make profits of $115 million each. However, if either of them cheats,
the cheater will increase its profits by $35 million at a cost of $35 million to the other firm. If they both cheat, they will each reduce
their profits by $20 million.
Moondance
Stick to agreement
Cheat on agreement
Cell B
Cell A
Moondance:
Moondance:
Stick to
agreement
Sundance:
Sundance:
Sundance
Cell c
Cell D
Cheat on
agreement
Moondance:
Moondance:
Sundance:
Sundance:
a. Complete the matrix by using the table above which shows the options facing the two firms.
Transcribed Image Text:Assume that the only two firms in the industry, Sundance Inc. and Moondance Ltd., have entered a collusive agreement to reduce their advertising budgets to a minimum. The result is that they expect to make profits of $115 million each. However, if either of them cheats, the cheater will increase its profits by $35 million at a cost of $35 million to the other firm. If they both cheat, they will each reduce their profits by $20 million. Moondance Stick to agreement Cheat on agreement Cell B Cell A Moondance: Moondance: Stick to agreement Sundance: Sundance: Sundance Cell c Cell D Cheat on agreement Moondance: Moondance: Sundance: Sundance: a. Complete the matrix by using the table above which shows the options facing the two firms.
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