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As cultural studies developed some researchers moved from just studying the production of a text, and the text itself, to looking at audiences. Why is this an important shift? What are some of the things we can learn by looking at the audience? And, why have fan groups been so important to this area of study?

As cultural studies developed some researchers moved from just studying the production of a text, and the text itself, to looking at audiences. Why is this an important shift? What are some of the things we can learn by looking at the audience? And, why have fan groups been so important to this area of study?

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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As cultural studies developed some researchers moved from just studying the production of a text, and the text itself, to looking at audiences. Why is this an important shift? What are some of the things we can learn by looking at the audience? And, why have fan groups been so important to this area of study?
Transcribed Image Text:As cultural studies developed some researchers moved from just studying the production of a text, and the text itself, to looking at audiences. Why is this an important shift? What are some of the things we can learn by looking at the audience? And, why have fan groups been so important to this area of study?
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