Apple is selling 30,000 units in Europe at an average price of €1,500 per unit. Both the spot and forward exchange rates are $1.20/€. The cost of each unit in dollars is $1,300 per unit. The elasticity of demand for Apple computers in Europe is € = 1.5. Now consider a depreciation of Euro (relative to US dollar) from $1.20/€ to $1.08/€ and assume zero passthrough. What is Apple's exposure? a. $45 million b. $20 million c. €45 million d. €20 million

Essentials Of Investments
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Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
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Chapter1: Investments: Background And Issues
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Apple is selling 30,000 units in Europe at an average price of €1,500 per unit. Both the
spot and forward exchange rates are $1.20/€. The cost of each unit in dollars is $1,300
per unit. The elasticity of demand for Apple computers in Europe is €= 1.5.
Now consider a depreciation of Euro (relative to US dollar) from $1.20/€ to $1.08/€ and
assume zero passthrough. What is Apple's exposure?
a. $45 million
b. $20 million
c. €45 million
d. €20 million
Transcribed Image Text:Apple is selling 30,000 units in Europe at an average price of €1,500 per unit. Both the spot and forward exchange rates are $1.20/€. The cost of each unit in dollars is $1,300 per unit. The elasticity of demand for Apple computers in Europe is €= 1.5. Now consider a depreciation of Euro (relative to US dollar) from $1.20/€ to $1.08/€ and assume zero passthrough. What is Apple's exposure? a. $45 million b. $20 million c. €45 million d. €20 million
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