Apple is selling 30,000 units in Europe at an average price of 1500 euros per unit. Both the spot and forward rates are $1.20/euro. The cost of each unit in dollars is $1300 per unit. The elasticity of demand for Apple computers in Europe is Euro= 1.5. Now consider a depreciation of Euro (relative to US $) from $1.20/ euro to $1.08/Euro and assume zero passthrough. What is Apple's exposure? a. $45 mn b. $20 mn c. Euro 45 mn d. Euro 20 mn
Apple is selling 30,000 units in Europe at an average price of 1500 euros per unit. Both the spot and forward rates are $1.20/euro. The cost of each unit in dollars is $1300 per unit. The elasticity of demand for Apple computers in Europe is Euro= 1.5. Now consider a depreciation of Euro (relative to US $) from $1.20/ euro to $1.08/Euro and assume zero passthrough. What is Apple's exposure? a. $45 mn b. $20 mn c. Euro 45 mn d. Euro 20 mn
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Related questions
Question
Apple is selling 30,000 units in Europe at an average
a. $45 mn
b. $20 mn
c. Euro 45 mn
d. Euro 20 mn

Transcribed Image Text:Note: -
You are attempting question 8 out of 12
Apple is selling 30,000 units in Europe at an average price of €1,500 per unit. Both the
spot and forward exchange rates are $1.20/€. The cost of each unit in dollars is $1,300
per unit. The elasticity of demand for Apple computers in Europe is € = 1.5.
Now consider a depreciation of Euro (relative to US dollar) from $1.20/€ to $1.08/€ and
assume zero passthrough. What is Apple's exposure?
a. $45 million
b. $20 million
c. €45 million
d. €20 million

Transcribed Image Text:Note: -
You are attempting question 8 out of 12
Apple is selling 30,000 units in Europe at an average price of €1,500 per unit. Both the
spot and forward exchange rates are $1.20/€. The cost of each unit in dollars is $1,300
per unit. The elasticity of demand for Apple computers in Europe is € = 1.5.
Now consider a depreciation of Euro (relative to US dollar) from $1.20/€ to $1.08/€ and
assume zero passthrough. What is Apple's exposure?
a. $45 million
b. $20 million
c. €45 million
d. €20 million
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