Apple considered as one of the most revolutionary companies known for bringing most innovative and radical products for its customers. As much as company has achieved success both in popularity and financially, apple employs very secretive production processes and very few senior managers are aware of the developments going on while product launch. Another major aspect of Apple is that they have very few products being produced on assembly lines in China. So, it is much easier to manage for managers to review and take decisions fast. It is this secretive process of design, production and launch which creates a big hype among all the apple fans, thus even encourages the company executives for keeping the process even more secretive. It is because of this there have been instances where some of the apple product designs get in the hand of journalists and gets leaked to public. So, in the wake of these events, the company has a very strict policy with regard to maintaining the secrecy of ongoing projects development to the extent that they can create physical barriers between teams so that there is no communication. Based on the ranking from Gartner, Apple is the top of supply chain excellence, followed by McDonalds and Amazon. At least 97% of Apple’s procurement expenditures for materials, manufacturing and assembly of products are finished worldwide in 2013. In 2012, Apple sold approximately 120 million iPhones, 60 million iPads, 35 million iPods and 15 million Macs. None of these iPhones were produced in the US, expect vital components, and nearly 85% were assembled in China. Why Apple obsessed to outsource its production line to other countries, especially in Asia? Steve Jobs once claimed that it was not because of the cheap labor in Asian countries, but those factories could produce much faster with quite a large scale and flexibility. One of Apple’s well - known suppliers is Foxconn, which is a Taiwan company. They can produce thousands of iPhones each day with relatively lower cost of labour. 1. Employees at Apple want to know what a materials requirements planning (MRP) system is. In your own words, discuss the concept of MRP. 2. Analyse any four benefits of an MRP system in relation to Apple. Note: apply it to the context of Apple. 3. The just-in-time inventory system can provide various efficiencies for an organisation like Apple. Analyse this concept and argue how it could benefit Apple. Note: apply it to the context of Apple.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Apple considered as one of the most revolutionary companies known for bringing most innovative
and radical products for its customers. As much as company has achieved success both in popularity
and financially, apple employs very secretive production processes and very few senior managers
are aware of the developments going on while product launch. Another major aspect of Apple is
that they have very few products being produced on assembly lines in China. So, it is much easier
to manage for managers to review and take decisions fast. It is this secretive process of design,
production and launch which creates a big hype among all the apple fans, thus even encourages the
company executives for keeping the process even more secretive. It is because of this there have
been instances where some of the apple product designs get in the hand of journalists and gets
leaked to public. So, in the wake of these events, the company has a very strict policy with regard
to maintaining the secrecy of ongoing projects development to the extent that they can create
physical barriers between teams so that there is no communication.
Based on the ranking from Gartner, Apple is the top of supply chain excellence, followed by
McDonalds and Amazon. At least 97% of Apple’s procurement expenditures for materials,
manufacturing and assembly of products are finished worldwide in 2013. In 2012, Apple sold
approximately 120 million iPhones, 60 million iPads, 35 million iPods and 15 million Macs. None of
these iPhones were produced in the US, expect vital components, and nearly 85% were assembled
in China. Why Apple obsessed to outsource its production line to other countries, especially in Asia?
Steve Jobs once claimed that it was not because of the cheap labor in Asian countries, but those
factories could produce much faster with quite a large scale and flexibility. One of Apple’s well -
known suppliers is Foxconn, which is a Taiwan company. They can produce thousands of iPhones
each day with relatively lower cost of labour.
1. Employees at Apple want to know what a materials requirements planning (MRP)
system is. In your own words, discuss the concept of MRP.
2. Analyse any four benefits of an MRP system in relation to Apple.
Note: apply it to the context of Apple.
3. The just-in-time inventory system can provide various efficiencies for an
organisation like Apple. Analyse this concept and argue how it could benefit Apple.
Note: apply it to the context of Apple.
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