[The following information applies to the questions displayed below.] Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the same price per case in the U.S. market and in the export market. The latter market is primarily European countries. Both beers also have the same variable production costs, though the export product has slightly higher variable costs due to shipping and other distribution costs associated with the export beers. The price, cost, and market information for the two beers are shown below: Sales units (cases) Domestic Export Total Price per case. Domestic Export Variable cost per case Domestic Export Contribution margin per case Domestic Export Total contribution margin Domestic Export Sales units (cases) Domestic Export $ $ $ Budgeted Industry Budget 38,000 28,000 66,000 981, 500 699, 400 120 $ 122 78 100 $1,596,000 616,000 $ 42 $ 22 Actual Industry Actual 38,350 30, 500 68,850 1,004,550 709, 750 119 124 78 84 $1,572,350 1, 220,000 41 40 Budgeted Wt Avg CM $33.5152

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
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Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
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Chapter11: Performance Evaluation And Decentralization
Section: Chapter Questions
Problem 16BEA
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[The following information applies to the questions displayed below.]
Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the
same price per case in the U.S. market and in the export market. The latter market is primarily European countries. Both
beers also have the same variable production costs, though the export product has slightly higher variable costs due to
shipping and other distribution costs associated with the export beers. The price, cost, and market information for the two
beers are shown below:
Sales units (cases)
Domestic
Export
Total
Price per case
Domestic
Export
Variable cost per case
Domestic
Export
Contribution margin per case
Domestic
Export
Total contribution margin
Domestic
Export
Sales units (cases)
Domestic
Export
$
$
$
Budgeted
Industry
Budget
38,000
28,000
66,000
981,500
699,400
120
122
78
100
$1,596,000
616,000
42
22
$
$
$
Actual
Industry
Actual
38,350
30,500
68,850
1,004,550
709, 750
119
124
78
84
41
40
$1,572, 350
1,220,000 $33.5152
Budgeted
Wt Avg CM
Transcribed Image Text:[The following information applies to the questions displayed below.] Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the same price per case in the U.S. market and in the export market. The latter market is primarily European countries. Both beers also have the same variable production costs, though the export product has slightly higher variable costs due to shipping and other distribution costs associated with the export beers. The price, cost, and market information for the two beers are shown below: Sales units (cases) Domestic Export Total Price per case Domestic Export Variable cost per case Domestic Export Contribution margin per case Domestic Export Total contribution margin Domestic Export Sales units (cases) Domestic Export $ $ $ Budgeted Industry Budget 38,000 28,000 66,000 981,500 699,400 120 122 78 100 $1,596,000 616,000 42 22 $ $ $ Actual Industry Actual 38,350 30,500 68,850 1,004,550 709, 750 119 124 78 84 41 40 $1,572, 350 1,220,000 $33.5152 Budgeted Wt Avg CM
Sales units (cases)
Domestic
Export
Industry
Budget
981, 500
699, 400
1. Market share variance
2. Market size variance
3. Selling price variance
Sales volume variance
4. Sales mix variance
Sales quantity variance
Industry
Actual
1,004,550
709, 750
The budget was prepared with the expectation that the currency exchange rate would be $1.45 per euro. The actual
average exchange rate for the period reflected the falling dollar, at $1.74 per euro.
Required:
1. What is the market share variance?
2. What is the market size variance?
3. What is the selling price variance and sales volume variance?
4. What is the sales mix variance and sales quantity variance?
(For all requirements, do not round intermediate calculations. Round your answers to 2 decimal places.)
Transcribed Image Text:Sales units (cases) Domestic Export Industry Budget 981, 500 699, 400 1. Market share variance 2. Market size variance 3. Selling price variance Sales volume variance 4. Sales mix variance Sales quantity variance Industry Actual 1,004,550 709, 750 The budget was prepared with the expectation that the currency exchange rate would be $1.45 per euro. The actual average exchange rate for the period reflected the falling dollar, at $1.74 per euro. Required: 1. What is the market share variance? 2. What is the market size variance? 3. What is the selling price variance and sales volume variance? 4. What is the sales mix variance and sales quantity variance? (For all requirements, do not round intermediate calculations. Round your answers to 2 decimal places.)
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