An independent political candidate wants to run both TV and radio advertisements. Suppose that each minute of TV advertising is expected to reach 15,000 people, and each minute of radio advertising is expected to reach 7,000 people. Each minute of TV advertising costs $1,600 and each minute of radio advertising costs $600. The candidate has a maximum of $60,000 to spend on advertising. She wants to maximise the number of people that her advertising reaches, but doesn't want to oversaturate the electorate, so wants the total number of minutes to be no more than 80. (a) Formulate this problem as a linear optimisation problem. (b) Solve this linear optimisation problem using the graphical method.

Algebra and Trigonometry (6th Edition)
6th Edition
ISBN:9780134463216
Author:Robert F. Blitzer
Publisher:Robert F. Blitzer
ChapterP: Prerequisites: Fundamental Concepts Of Algebra
Section: Chapter Questions
Problem 1MCCP: In Exercises 1-25, simplify the given expression or perform the indicated operation (and simplify,...
icon
Related questions
Question

I hope the tutor will give a detailed answer

An independent political candidate wants to run both TV and radio
advertisements.
Suppose that each minute of TV advertising is expected to reach 15,000
people, and each minute of radio advertising is expected to reach 7,000
people. Each minute of TV advertising costs $1,600 and each minute
of radio advertising costs $600. The candidate has a maximum of
$60,000 to spend on advertising. She wants to maximise the number
of people that her advertising reaches, but doesn't want to oversaturate
the electorate, so wants the total number of minutes to be no more
than 80.
(a) Formulate this problem as a linear optimisation problem.
(b) Solve this linear optimisation problem using the graphical method.
Transcribed Image Text:An independent political candidate wants to run both TV and radio advertisements. Suppose that each minute of TV advertising is expected to reach 15,000 people, and each minute of radio advertising is expected to reach 7,000 people. Each minute of TV advertising costs $1,600 and each minute of radio advertising costs $600. The candidate has a maximum of $60,000 to spend on advertising. She wants to maximise the number of people that her advertising reaches, but doesn't want to oversaturate the electorate, so wants the total number of minutes to be no more than 80. (a) Formulate this problem as a linear optimisation problem. (b) Solve this linear optimisation problem using the graphical method.
Expert Solution
steps

Step by step

Solved in 3 steps with 3 images

Blurred answer
Recommended textbooks for you
Algebra and Trigonometry (6th Edition)
Algebra and Trigonometry (6th Edition)
Algebra
ISBN:
9780134463216
Author:
Robert F. Blitzer
Publisher:
PEARSON
Contemporary Abstract Algebra
Contemporary Abstract Algebra
Algebra
ISBN:
9781305657960
Author:
Joseph Gallian
Publisher:
Cengage Learning
Linear Algebra: A Modern Introduction
Linear Algebra: A Modern Introduction
Algebra
ISBN:
9781285463247
Author:
David Poole
Publisher:
Cengage Learning
Algebra And Trigonometry (11th Edition)
Algebra And Trigonometry (11th Edition)
Algebra
ISBN:
9780135163078
Author:
Michael Sullivan
Publisher:
PEARSON
Introduction to Linear Algebra, Fifth Edition
Introduction to Linear Algebra, Fifth Edition
Algebra
ISBN:
9780980232776
Author:
Gilbert Strang
Publisher:
Wellesley-Cambridge Press
College Algebra (Collegiate Math)
College Algebra (Collegiate Math)
Algebra
ISBN:
9780077836344
Author:
Julie Miller, Donna Gerken
Publisher:
McGraw-Hill Education