An IBM study among 585 mobile application developers and managers found that just one third of projects matched budget, timing, and target objectives. What, therefore, are the dangers for businesses like FIMC that rush to market with new mobile applications?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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An IBM study among 585 mobile application developers and managers found that just one third of projects matched budget, timing, and target objectives. What, therefore, are the dangers for businesses like FIMC that rush to market with new mobile applications?

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Step 1: The dangers for businesses like FIMC that rush to market with new mobile applications

The dangers for businesses like FIMC that rush to market with new mobile applications are significant, especially in light of the IBM study that found only one-third of projects match budget, timing, and target objectives. Some of the dangers include:

  1. Poor User Experience: Rushing to market can result in a mobile application that has not been thoroughly tested, leading to poor user experience. If the application is difficult to use or does not function as intended, users may abandon the app and look for alternatives. This can damage FIMC's reputation and potentially result in lost revenue.

  2. Security Vulnerabilities: A rushed mobile application may not have undergone proper security testing, leaving it vulnerable to hacking and other cyber attacks. This can result in the theft of sensitive information and damage to FIMC's reputation.

  3. Technical Issues: A mobile application rushed to market may have technical issues that impact performance and functionality. This can lead to user frustration and negative reviews, as well as increased costs for FIMC to fix the issues.

  4. Cost Overruns: Rushing to market may result in cost overruns, as the application may require additional resources to fix issues or improve functionality. This can impact FIMC's bottom line and potentially result in a loss of revenue.

  5. Missed Opportunities: If FIMC rushes a mobile application to market, it may miss out on opportunities to improve the app or add new features that could make it more appealing to users. This can result in lost market share and revenue.

 

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