An enterprise is planning a new radio, TV, and newspaper advertising campaign. A radio commercial costs $300, a TV commercial costs $800, and a newspaper ad costs $150. A total maximum budget of $30,000 is allocated to the campaign; however the number of ads in each campaign cannot exceed 70% of the total number of ads. It's estimated that a radio commercial will reach 1,750 people, a TV commercial will reach 5120, and a newspaper ad is expected to reach 870 people. We wish to use integer programming to determine how we should allocate the available budget into the three advertisement types. What is the optimal number of TV ads?
An enterprise is planning a new radio, TV, and newspaper advertising campaign. A radio commercial costs $300, a TV commercial costs $800, and a newspaper ad costs $150. A total maximum budget of $30,000 is allocated to the campaign; however the number of ads in each campaign cannot exceed 70% of the total number of ads. It's estimated that a radio commercial will reach 1,750 people, a TV commercial will reach 5120, and a newspaper ad is expected to reach 870 people. We wish to use integer programming to determine how we should allocate the available budget into the three advertisement types. What is the optimal number of TV ads?
Algebra and Trigonometry (6th Edition)
6th Edition
ISBN:9780134463216
Author:Robert F. Blitzer
Publisher:Robert F. Blitzer
ChapterP: Prerequisites: Fundamental Concepts Of Algebra
Section: Chapter Questions
Problem 1MCCP: In Exercises 1-25, simplify the given expression or perform the indicated operation (and simplify,...
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Transcribed Image Text:An enterprise is planning a new radio, TV, and newspaper advertising campaign. A radio commercial costs $300, a TV commercial costs
$800, and a newspaper ad costs $150. A total maximum budget of $30,000 is allocated to the campaign; however the number of ads in each
campaign cannot exceed 70% of the total number of ads. It's estimated that a radio commercial will reach 1,750 people, a TV commercial will
reach 5120, and a newspaper ad is expected to reach 870 people. We wish to use integer programming to determine how we should allocate
the available budget into the three advertisement types.
What is the optimal number of TV ads?
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