An advertising firm wishes to demonstrate to its clients the effectiveness of the advertising c Español s it bivariate data on twelve recent campaigns, including the cost of each campaign (in millions of dollars) ar sales following the campaign, were presented by the firm. Based on these data, we would compute the le y = 6.15 +0.19x, with X representing campaign cost and y representing the resulting percentage inc below, along with a scatter plot of the data.)
An advertising firm wishes to demonstrate to its clients the effectiveness of the advertising c Español s it bivariate data on twelve recent campaigns, including the cost of each campaign (in millions of dollars) ar sales following the campaign, were presented by the firm. Based on these data, we would compute the le y = 6.15 +0.19x, with X representing campaign cost and y representing the resulting percentage inc below, along with a scatter plot of the data.)
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Transcribed Image Text:Based on the firm's data and the regression line, complete the following.
(a) For these data, values for percentage increase in sales that are greater than the mean of the
values for percentage increase in sales tend to be paired with values for campaign cost that
are (Choose one) ▼ the mean of the values for campaign cost.
(b) According to the regression equation, for an increase of one million dollars in advertising
campaign cost, there is a corresponding increase of how many percent in sales?
0

Transcribed Image Text:An advertising firm wishes to demonstrate to its clients the effectiveness of the advertising o Español sit
bivariate data on twelve recent campaigns, including the cost of each campaign (in millions of dollars) an
sales following the campaign, were presented by the firm. Based on these data, we would compute the le
y = 6.15 +0.19x, with X representing campaign cost and y representing the resulting percentage inci
below, along with a scatter plot of the data.)
Campaign cost, x
(in millions of dollars)
3.20
2.32
1.62
3.05
1.59
3.88
3.56
2.03
2.93
1.16
2.01
3.81
Increase in sales, y
(percent)
6.53
6.65
6.22
6.91
6.63
6.79
6.84
6.66
6.56
6.37
6.50
7.07
Increase in sales
(percent)
7.2+
7+
6.8+
6.6
6.4+
6.2
6
X
X
1.5
C
(in m
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