An advertising agency is testing the effectiveness of anew commercial. They are trying out the commercialin three different time lengths (15, 30, and 60 seconds)and two formats (animated vs. live action). Each test audience will rate the product after seeing the commer-cial shown in one way. Which description of this study is correct?a) An experiment with 2 factors (length and format),one having 3 levels (15, 30, 60) and the other having2 levels (animated and live) for 6 treatments.b) An experiment with 2 factors(length and format) at5 levels (15, 30, 60, animated and live) for 5 treatments.c) An experiment 1 factor (length) blocked by formatwith 3 levels (15, 30, 60).d) A sample survey with two questions and oneresponse.e) A sample stratified by length and format.
An advertising agency is testing the effectiveness of anew commercial. They are trying out the commercialin three different time lengths (15, 30, and 60 seconds)and two formats (animated vs. live action). Each test audience will rate the product after seeing the commer-cial shown in one way. Which description of this study is correct?a) An experiment with 2 factors (length and format),one having 3 levels (15, 30, 60) and the other having2 levels (animated and live) for 6 treatments.b) An experiment with 2 factors(length and format) at5 levels (15, 30, 60, animated and live) for 5 treatments.c) An experiment 1 factor (length) blocked by formatwith 3 levels (15, 30, 60).d) A sample survey with two questions and oneresponse.e) A sample stratified by length and format.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Topic Video
Question
An advertising agency is testing the effectiveness of a
new commercial. They are trying out the commercial
in three different time lengths (15, 30, and 60 seconds)
and two formats (animated vs. live action). Each test
new commercial. They are trying out the commercial
in three different time lengths (15, 30, and 60 seconds)
and two formats (animated vs. live action). Each test
audience will rate the product after seeing the commer-
cial shown in one way. Which description of this study
cial shown in one way. Which description of this study
is correct?
a) An experiment with 2 factors (length and format),
one having 3 levels (15, 30, 60) and the other having
2 levels (animated and live) for 6 treatments.
b) An experiment with 2 factors(length and format) at
5 levels (15, 30, 60, animated and live) for 5 treatments.
c) An experiment 1 factor (length) blocked by format
with 3 levels (15, 30, 60).
d) A sample survey with two questions and one
response.
e) A sample stratified by length and format.
a) An experiment with 2 factors (length and format),
one having 3 levels (15, 30, 60) and the other having
2 levels (animated and live) for 6 treatments.
b) An experiment with 2 factors(length and format) at
5 levels (15, 30, 60, animated and live) for 5 treatments.
c) An experiment 1 factor (length) blocked by format
with 3 levels (15, 30, 60).
d) A sample survey with two questions and one
response.
e) A sample stratified by length and format.
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