Aluminum can be used to produce cable (buyers have elastic demand) or to make aircraft (inelastic demand). The ingots can be easily resold. If Alcoa vertically integrates to prevent resales, which industry will it choose? Industry Demand elasticity for aluminum Integrated or not? cookware elastic (e=-1.6) electric cable elastic (copper substitute) car parts elastic (e=-1.5) iron and steel inelastic (no substitute) aircraft inelastic (no substitute then)

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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Application-Vertical integration
Aluminum can be used to produce cable (buyers
have elastic demand) or to make aircraft (inelastic
demand). The ingots can be easily resold. If Alcoa
vertically integrates to prevent resales, which
industry will it choose?
Industry
Demand elasticity for aluminum
Integrated or not?
cookware
elastic (e=-1.6)
electric cable
elastic (copper substitute)
elastic (e=-1.5)
inelastic (no substitute)
car parts
iron and steel
aircraft
inelastic (no substitute then)
Transcribed Image Text:Application-Vertical integration Aluminum can be used to produce cable (buyers have elastic demand) or to make aircraft (inelastic demand). The ingots can be easily resold. If Alcoa vertically integrates to prevent resales, which industry will it choose? Industry Demand elasticity for aluminum Integrated or not? cookware elastic (e=-1.6) electric cable elastic (copper substitute) elastic (e=-1.5) inelastic (no substitute) car parts iron and steel aircraft inelastic (no substitute then)
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