Although each of the projects has different characteristics, he decides to pursue _______________.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
icon
Related questions
Question
100%

8.  Cecil, the chief operating officer of Ninth Street Bank, has received proposals for four projects, each of which will cost initially $1,000,000. Given other priorities in the bank, he has decided that the company will only approve one of these projects. Knowing the bank has a hurdle rate of 10%, he is evaluating each of these projects based on the forecasts below. Although each of the projects has different characteristics, he decides to pursue _______________.

 

  • New Branch: This new branch is unusual because Cecil anticipates it will only be open for 5 years before the area it serves converts to on-line banking. He believes the new branch will have first year profits of $250,000 and he forecasts those profits will grow 12% each year over the life of the branch.
  • New Tech Soft: This tech investment is primarily software oriented and focused on making the bank more efficient. In looking at this tech, Cecil realizes that this type of software is changing rapidly, so he expects that the useful life of this investment will only be four years. During that time, he believes that the software will save the bank $250,000 in each of the first two years. However, he forecasts that the savings will increase 25% in each of the remaining years.
  • New Tech Hard: This tech investment is primarily hardware oriented and is focused on making it more convenient for downtown customers to bank with Ninth Street. In forecasting this project, Cecil’s team is convinced that the hardware will have a useful life of three years in its proposed use. However, they also believe they can sell it to a rural bank for $250,000 at the end of Ninth Street’s use. The forecasts show that this project will earn the bank $400,000 in year one, but will not likely grow in the remaining years.
  • New Marketing: In this project, the team proposes to develop an aggressive marketing campaign targeting small business owners. The initial investment will provide all the collateral materials and new product design for this target market. In addition to the initial investment, the project forecasts spending $200,000 each year to refresh all these materials. The forecast anticipates that the bank will make $400,000 in the first year from this project and shows that this profit should grow 15% each year due to these efforts. Although the campaign could have long-term residual benefits, Cecil decides to evaluate it only from the benefits the bank receives for the next five years. Please solve with excel. if you can.
Group of answer choices
a. New Tech Soft
b. New Tech Hard
c. New Marketing
d. New Branch
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 6 steps with 8 images

Blurred answer
Similar questions
Recommended textbooks for you
Essentials Of Investments
Essentials Of Investments
Finance
ISBN:
9781260013924
Author:
Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:
Mcgraw-hill Education,
FUNDAMENTALS OF CORPORATE FINANCE
FUNDAMENTALS OF CORPORATE FINANCE
Finance
ISBN:
9781260013962
Author:
BREALEY
Publisher:
RENT MCG
Financial Management: Theory & Practice
Financial Management: Theory & Practice
Finance
ISBN:
9781337909730
Author:
Brigham
Publisher:
Cengage
Foundations Of Finance
Foundations Of Finance
Finance
ISBN:
9780134897264
Author:
KEOWN, Arthur J., Martin, John D., PETTY, J. William
Publisher:
Pearson,
Fundamentals of Financial Management (MindTap Cou…
Fundamentals of Financial Management (MindTap Cou…
Finance
ISBN:
9781337395250
Author:
Eugene F. Brigham, Joel F. Houston
Publisher:
Cengage Learning
Corporate Finance (The Mcgraw-hill/Irwin Series i…
Corporate Finance (The Mcgraw-hill/Irwin Series i…
Finance
ISBN:
9780077861759
Author:
Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Jeffrey Jaffe, Bradford D Jordan Professor
Publisher:
McGraw-Hill Education