also'have substantial overlap. ot, you calculate that the annual value created by one distributor is $120 milion per year, but would be $160 milion f two distributors camed roduct line. ing a nonstrategic view of bargaining, you would expect to capture S million of this deal. (Hint: The two dstributors are ndent of each other; therefore, you conduct separate negotiations with each.) na also has two distributors that add value equivalent to the value added by the bwo disthbutors in Egypt, but both are run by the government. ng a nonstrategic view of bargaining, you would expect to capture S million of this deal. ntina, if you do not reach an agreement with the government distributors, you can set up a less efficient Intenet-based distribubon system uld generate $40 million in value to you. million of this deal. g a nonstrategic view of bargaining, you would expect to capture Activate Windoy

ENGR.ECONOMIC ANALYSIS
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Author:NEWNAN
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Chapter1: Making Economics Decisions
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7
Your pharmaceutical firm is seeking to open up new international markets by partnering with various local distributors. The different distributors within
a country are stronger with different market segments (hospitals, retail pharmacies, etc.) but also have substantial overlap.
In Egypt, you calculate that the annual value created by one distributor is $120 milion per year, but would be $160 milion f two distributors carried
your product line.
Assuming a nonstrategic view of bargaining, you would expect to capture S
million of this deal. (Hint: The two distributors are
independent of each other; therefore, you conduct separate negotiations with each.)
Argentina also has two distributors that add value equivalent to the value added by the two disthibutors in Egypt, but both are run by the government.
Assuming a nonstrategic view of bargaining, you would expect to capture s
million of this deal.
In Argentina, if you do not reach an agreement with the government distnbutors, you can set up a less efficent Internet-based distribubon system
that would generate $40 million in value to you.
million of this deal.
Assuming a nonstrategic view of bargaining, you would expect to captureS
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Transcribed Image Text:Your pharmaceutical firm is seeking to open up new international markets by partnering with various local distributors. The different distributors within a country are stronger with different market segments (hospitals, retail pharmacies, etc.) but also have substantial overlap. In Egypt, you calculate that the annual value created by one distributor is $120 milion per year, but would be $160 milion f two distributors carried your product line. Assuming a nonstrategic view of bargaining, you would expect to capture S million of this deal. (Hint: The two distributors are independent of each other; therefore, you conduct separate negotiations with each.) Argentina also has two distributors that add value equivalent to the value added by the two disthibutors in Egypt, but both are run by the government. Assuming a nonstrategic view of bargaining, you would expect to capture s million of this deal. In Argentina, if you do not reach an agreement with the government distnbutors, you can set up a less efficent Internet-based distribubon system that would generate $40 million in value to you. million of this deal. Assuming a nonstrategic view of bargaining, you would expect to captureS Activate Windows
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