Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $185,360 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $87,000, with associated expenses of $31,000. The additional sales revenue and expenses from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent (Hint: The $185,360 advertising cost is an expense.) Use Appendix A for your reference. Note: Use appropriate factor(s) from the tables provided. Required: 1. Compute the payback period for the advertising program. 2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent. Note: Round your intermediate calculations and final answer to the nearest whole dollar. 1. Payback period 2. Net present value years
Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $185,360 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $87,000, with associated expenses of $31,000. The additional sales revenue and expenses from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent (Hint: The $185,360 advertising cost is an expense.) Use Appendix A for your reference. Note: Use appropriate factor(s) from the tables provided. Required: 1. Compute the payback period for the advertising program. 2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent. Note: Round your intermediate calculations and final answer to the nearest whole dollar. 1. Payback period 2. Net present value years
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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Transcribed Image Text:EX 16-36 (Algo) Payback Period; Uneven Cash Flows (Section 3) (LO 16-1, 16-6, 16-8)
Allegience Insurance Company's management is considering an advertising program that would require an initial
expenditure of $185,360 and bring in additional sales over the next five years. The projected additional sales
revenue in year 1 is $87,000, with associated expenses of $31,000. The additional sales revenue and expenses
from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 30 percent.
(Hint: The $185,360 advertising cost is an expense.)
Use Appendix A for your reference.
Note: Use appropriate factor(s) from the tables provided.
Required:
1. Compute the payback period for the advertising program.
2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent.
Note: Round your intermediate calculations and final answer to the nearest whole dollar.
1. Payback period
2. Net present value
years
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