Airline is a monopolistically competitive market with different name brands such as United Airline, JetBlue, Virgin Airline, etc. A law that restricts the ability of airlines to advertise on billboards in Las Vegas, a resort destination, would likely lead to no change in profits for all airline businesses in Las Vegas. increased price competition among airline business in Las Vegas. reduced efficiency of Las Vegas airline markets. consumers requesting an increase in the number of billboards in Las Vegas.

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