Age (years) 18-49 50+ Agree 14 30 Use the percentage of 50+ year olds who agree with the statement "I would buy this 10 20 product" to calculate the sales potential for a target population of 640,000 50+ Somewhat agree Somewhat 6 45 disagree Disagree 2 25 year olds. A. 436,364 people C. 160,000 people B. 280,000 people D. 126,316 people

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### Understanding Market Potential through Demographics

#### Survey Results Breakdown

A survey was conducted to understand the opinions of two age groups (18-49 years and 50+ years) regarding a certain product. The results are summarized in the table below:

| Age (years) | 18-49 | 50+ |
| --- | --- | --- |
| **Agree** | 14% | 30% |
| **Somewhat agree** | 10% | 20% |
| **Somewhat disagree** | 6% | 45% |
| **Disagree** | 2% | 25% |

#### Task

Use the percentage of 50+ year olds who agree with the statement "I would buy this product" to calculate the sales potential for a target population of 640,000 individuals aged 50 or older.

#### Options

A. 436,364 people  
B. 280,000 people  
C. 160,000 people  
D. 126,316 people  

**Calculation:**

1. **Identify the "Agree" percentage for the 50+ age group:**  
   From the table, 30% of individuals aged 50+ agree with the statement.
   
2. **Calculate the target sales potential:**  
   If the target population is 640,000 individuals, then:
   
   \[
   \text{Sales potential} = \text{Target population} \times \text{Percentage who agree}
   \]
   
   \[
   \text{Sales potential} = 640,000 \times 0.30 = 192,000 \text{ people}
   \]
   
Let's correct the available answer options to ensure alignment with the task:

Corrected Options (with accurate calculation):
   - A. 192,000 people
   - B. 280,000 people
   - C. 160,000 people
   - D. 126,316 people
   
The numerically correct option would be 192,000 people, which is not listed in the original options. Hence, this indicates that none of the provided choices are correct based on the given table data and the task's computation requirement.

#### Graphs and Diagrams Explanation (if any)
This task does not contain any graphs or additional diagrams beyond the provided data table. The table effectively communicates the survey results for different age groups and their responses. No further graphical explanation is necessary.
Transcribed Image Text:### Understanding Market Potential through Demographics #### Survey Results Breakdown A survey was conducted to understand the opinions of two age groups (18-49 years and 50+ years) regarding a certain product. The results are summarized in the table below: | Age (years) | 18-49 | 50+ | | --- | --- | --- | | **Agree** | 14% | 30% | | **Somewhat agree** | 10% | 20% | | **Somewhat disagree** | 6% | 45% | | **Disagree** | 2% | 25% | #### Task Use the percentage of 50+ year olds who agree with the statement "I would buy this product" to calculate the sales potential for a target population of 640,000 individuals aged 50 or older. #### Options A. 436,364 people B. 280,000 people C. 160,000 people D. 126,316 people **Calculation:** 1. **Identify the "Agree" percentage for the 50+ age group:** From the table, 30% of individuals aged 50+ agree with the statement. 2. **Calculate the target sales potential:** If the target population is 640,000 individuals, then: \[ \text{Sales potential} = \text{Target population} \times \text{Percentage who agree} \] \[ \text{Sales potential} = 640,000 \times 0.30 = 192,000 \text{ people} \] Let's correct the available answer options to ensure alignment with the task: Corrected Options (with accurate calculation): - A. 192,000 people - B. 280,000 people - C. 160,000 people - D. 126,316 people The numerically correct option would be 192,000 people, which is not listed in the original options. Hence, this indicates that none of the provided choices are correct based on the given table data and the task's computation requirement. #### Graphs and Diagrams Explanation (if any) This task does not contain any graphs or additional diagrams beyond the provided data table. The table effectively communicates the survey results for different age groups and their responses. No further graphical explanation is necessary.
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