After the Covid restrictions were lifted 9 months ago, “Club Night Life District” has NOT operated  at 80% of its capacity. One year ago, 2 managers were almost arrested for the overcrowded state Of their then popular Bar. On the other hand, the 2 new Bars in the further up their street has had to turn away customers.  According to the “Undercover Customers” who were paid to visit “Bar YOLO” and “Paradiseo”. The  report showed that Patrons enjoyed special price reductions during the night at random times and  they won door Prizes for their regularity and participation in spontaneous competitions, these  were staggered throughout the week.  Management held a Training workshop 2 days ago for the customer service staff to upgrade skills   on customer engagement strategies based on the report they had received from their  “Undercover Customers”. Implementation begins at the weekend.  Question: Which Topic content  does this case study reflect.

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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After the Covid restrictions were lifted 9 months ago, “Club Night Life District” has NOT operated  at 80% of its capacity. One year ago, 2 managers were almost arrested for the overcrowded state Of their then popular Bar. On the other hand, the 2 new Bars in the further up their street has had to turn away customers.  According to the “Undercover Customers” who were paid to visit “Bar YOLO” and “Paradiseo”. The  report showed that Patrons enjoyed special price reductions during the night at random times and  they won door Prizes for their regularity and participation in spontaneous competitions, these  were staggered throughout the week.  Management held a Training workshop 2 days ago for the customer service staff to upgrade skills   on customer engagement strategies based on the report they had received from their  “Undercover Customers”. Implementation begins at the weekend.

 Question: Which Topic content  does this case study reflect.

 

 

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