Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question
Advertising could lead to lower prices
a. if the advertising focusses on making demand as inelastic as possible
b. if economies of scale achieved from more output exceed the advertising cost.
c. if the advertising shifts the demand curve to the left.
d. if the advertising intensity is low.
e. under no circumstances, since the advertising costs money.
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