Activity-Based Budget Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,210 for the Sleepeze, 12,420 for the Plushette, and 4,770 for the Ultima. Gene Dixon, vice president of sales, has provided the following information: Salaries for his office (including himself at $62,800, a marketing research assistant at $41,200, and an administrative assistant at $23,900) are budgeted for $127,900 next year. Depreciation on the offices and equipment is $18,600 per year. Office supplies and other expenses total $19,550 per year. Advertising has been steady at $18,400 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign. Commissions on the Sleepeze and Plushette lines are 3 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores. Last year, shipping for the Sleepeze and Plushette lines averaged $45 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress. Suppose that Gene is considering three sales scenarios as follows: Pessimistic Expected Optimistic Price Quantity Price Quantity Price Quantity Sleepeze $189 12,840 $211 15,210 $211 18,300 Plushette 297 9,520 342 12,420 354 14,230 Ultima 890 1,840 970 4,770 1,180 4,770 Suppose Gene determines that next year's Sales Division activities include the following: Research—researching current and future conditions in the industry Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses Basic ads—placing print and television ads for the Sleepeze and Plushette lines Ultima ads—choosing and working with the advertising agency on the Ultima account Office management—operating the Sales Division office The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table: Gene Research Assistant Administrative Assistant Research - 75 % - Shipping 35 % - 15 % Jobbers 15 10 25 Basic ads - 15 30 Ultima ads 25 - 5 Office management 25 - 25 Additional information is as follows: Depreciation on the office equipment belongs to the office management activity. Of the $19,550 for office supplies and other expenses, $5,000 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (70 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity. Required: Question Content Area 1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar. Olympus, Inc.Activity-Based BudgetFor Next Year Research: $- Select - - Select - $- Select - Shipping: $- Select - - Select - - Select - - Select - - Select - - Select - Jobbers: $- Select - - Select - - Select - - Select - Basic ads: $- Select - - Select - - Select - Ultima ads: $- Select - - Select - - Select - Office management: $- Select - - Select - - Select - - Select - Total $fill in the blank 653d57fdf04bfa1_41 Question Content Area 2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses.
Master Budget
A master budget can be defined as an estimation of the revenue earned or expenses incurred over a specified period of time in the future and it is generally prepared on a periodic basis which can be either monthly, quarterly, half-yearly, or annually. It helps a business, an organization, or even an individual to manage the money effectively. A budget also helps in monitoring the performance of the people in the organization and helps in better decision-making.
Sales Budget and Selling
A budget is a financial plan designed by an undertaking for a definite period in future which acts as a major contributor towards enhancing the financial success of the business undertaking. The budget generally takes into account both current and future income and expenses.
Activity-Based Budget
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima.
- Salaries for his office (including himself at $62,800, a
marketing research assistant at $41,200, and an administrative assistant at $23,900) are budgeted for $127,900 next year. Depreciation on the offices and equipment is $18,600 per year.- Office supplies and other expenses total $19,550 per year.
- Advertising has been steady at $18,400 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign.
- Commissions on the Sleepeze and Plushette lines are 3 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
- Last year, shipping for the Sleepeze and Plushette lines averaged $45 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress.
Suppose that Gene is considering three sales scenarios as follows:
Pessimistic | Expected | Optimistic | ||||||
Price | Quantity | Price | Quantity | Price | Quantity | |||
Sleepeze | $189 | 12,840 | $211 | 15,210 | $211 | 18,300 | ||
Plushette | 297 | 9,520 | 342 | 12,420 | 354 | 14,230 | ||
Ultima | 890 | 1,840 | 970 | 4,770 | 1,180 | 4,770 |
Suppose Gene determines that next year's Sales Division activities include the following:
Research—researching current and future conditions in the industry
Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors
Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses
Basic ads—placing print and television ads for the Sleepeze and Plushette lines
Ultima ads—choosing and working with the advertising agency on the Ultima
Office management—operating the Sales Division office
The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:
Gene |
Research Assistant |
Administrative Assistant |
||||
Research | - | 75 | % | - | ||
Shipping | 35 | % | - | 15 | % | |
Jobbers | 15 | 10 | 25 | |||
Basic ads | - | 15 | 30 | |||
Ultima ads | 25 | - | 5 | |||
Office management | 25 | - | 25 |
Additional information is as follows:
- Depreciation on the office equipment belongs to the office management activity.
- Of the $19,550 for office supplies and other expenses, $5,000 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (70 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity.
Required:
Question Content Area
1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar.
Research: | |||
|
$- Select - | ||
|
- Select - | $- Select - | |
Shipping: | |||
|
$- Select - | ||
|
- Select - | ||
|
- Select - | ||
|
- Select - | ||
|
- Select - | - Select - | |
Jobbers: | |||
|
$- Select - | ||
|
- Select - | ||
|
- Select - | - Select - | |
Basic ads: | |||
|
$- Select - | ||
|
- Select - | - Select - | |
Ultima ads: | |||
|
$- Select - | ||
|
- Select - | - Select - | |
Office management: | |||
|
$- Select - | ||
|
- Select - | ||
|
- Select - | - Select - | |
Total | $fill in the blank 653d57fdf04bfa1_41 |
Question Content Area
2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses.
Step by step
Solved in 4 steps with 5 images