ACME Inc. currently sells a product for $1,100 which results in demand being 2,000 units. Management is considering increasing the price to $1,150 however a price increase will result in a decrease in demand by 200 units. The product has the following cost structure per unit: Direct material $38.00 Direct labour $12.00 Direct expenses $25.00 Variable overheads $15.00 Fixed overheads $50.00 Variable selling expense $10.00 Fixed selling expenses $75.00 Management wants to know is optimal production quantity and its maximum profits. Required: (a) Determine the price equation. (b) Determine the optimal price and quantity. (c) Determine the optimal profits
ACME Inc. currently sells a product for $1,100 which results in demand being 2,000 units. Management is considering increasing the price to $1,150 however a price increase will result in a decrease in demand by 200 units. The product has the following cost structure per unit: Direct material $38.00 Direct labour $12.00 Direct expenses $25.00 Variable overheads $15.00 Fixed overheads $50.00 Variable selling expense $10.00 Fixed selling expenses $75.00 Management wants to know is optimal production quantity and its maximum profits. Required: (a) Determine the price equation. (b) Determine the optimal price and quantity. (c) Determine the optimal profits
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter11: Price And Output Determination: Monopoly And Dominant Firms
Section: Chapter Questions
Problem 6E
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Question
ACME Inc. currently sells a product for $1,100 which results in demand being 2,000 units. Management is considering increasing the
Direct material |
$38.00 |
Direct labour |
$12.00 |
Direct expenses |
$25.00 |
Variable overheads |
$15.00 |
Fixed overheads |
$50.00 |
Variable selling expense |
$10.00 |
Fixed selling expenses |
$75.00 |
Management wants to know is optimal production quantity and its maximum profits.
Required:
(a) Determine the price equation.
(b) Determine the optimal price and quantity.
(c) Determine the optimal profits
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