According to the reading Rethinking the Funnel for the Omnichannel Age, the traditional consumer decision journey has always been presented in the shape of a funnel. But today, many claim the channel is much more complicated and isn't a simple linear process. In other words, after a consumer expresses interest in a product and starts weighing purchase options, how has the purchase decision process changed? Rather than narrowing down, the choice sets open and go extremely wide, closes at point of purchase, and reopens after a purchase is made. The options narrow as you get closer to the point of purchase. Your decision process stays hidden below the surface until you commit yourself. O Decisions journeys usually follow a herd-like linear path to the finish. O Purchasers get swallowed up by the large marketers like a fish in a barrel.

According to the reading Rethinking the Funnel for the Omnichannel Age, the traditional consumer decision journey has always been presented in the shape of a funnel. But today, many claim the channel is much more complicated and isn't a simple linear process. In other words, after a consumer expresses interest in a product and starts weighing purchase options, how has the purchase decision process changed? Rather than narrowing down, the choice sets open and go extremely wide, closes at point of purchase, and reopens after a purchase is made. The options narrow as you get closer to the point of purchase. Your decision process stays hidden below the surface until you commit yourself. O Decisions journeys usually follow a herd-like linear path to the finish. O Purchasers get swallowed up by the large marketers like a fish in a barrel.

Microeconomic Theory

12th Edition

ISBN:9781337517942

Author:NICHOLSON

Publisher:NICHOLSON

Chapter17: Capital And Time

Section: Chapter Questions

Problem 17.6P

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