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According to the Lesson, what is the difference between a broadcast audience and a live audience?   A. Live audiences are spread out in space and time   B. broadcast audiences are spread out in time and space   C. broadcasting audiences all experience the same thing at the same time   D. Broadcast audiences have the advantage of physical presence

According to the Lesson, what is the difference between a broadcast audience and a live audience?   A. Live audiences are spread out in space and time   B. broadcast audiences are spread out in time and space   C. broadcasting audiences all experience the same thing at the same time   D. Broadcast audiences have the advantage of physical presence

Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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  1. According to the Lesson, what is the difference between a broadcast audience and a live audience?

      A.

    Live audiences are spread out in space and time
      B.

    broadcast audiences are spread out in time and space
      C.

    broadcasting audiences all experience the same thing at the same time
      D.

    Broadcast audiences have the advantage of physical presence
Broadcasting: Radio & Television Limitations of Telegraphy • Communication dependent upon wires. Ships couldn't communicate with each other nor with those on land. • Used a complicated Morse Code that required decoding. • Couldn't transmit the voice. Broadcasting is Wireless • Early radio is called "wireless telegraphy." • Radio and television as broadcast media are wireless. However, we will see a return to wired media with cable in the 70s and 80s. MANUAL TELECAPRY
Transcribed Image Text:Broadcasting: Radio & Television Limitations of Telegraphy • Communication dependent upon wires. Ships couldn't communicate with each other nor with those on land. • Used a complicated Morse Code that required decoding. • Couldn't transmit the voice. Broadcasting is Wireless • Early radio is called "wireless telegraphy." • Radio and television as broadcast media are wireless. However, we will see a return to wired media with cable in the 70s and 80s. MANUAL TELECAPRY
Broadcasting Defined Broadcast technology works essentially the same way in both radio and television. A transmitter sends messages over the electromagnetic spectrum to a receiver or antenna that translates the message to the radio or TV. The receiving device then decodes the audio or visual electromagnetic waves so that it can be seen or heard. Live Audience vs. Broadcast Audience • Live Audience • Physically present: There is interaction between speaker and audience. • Same location/Same time: Everyone experiences the same thing together in one space. • Broadcast Audience • Not physically present: There is no interaction between the speaker and the audience. Communication is linear or one-way. • Members of the audience don't occupy the same space at the same time. Audiences watch media content in isolation from each other and at different times. ....
Transcribed Image Text:Broadcasting Defined Broadcast technology works essentially the same way in both radio and television. A transmitter sends messages over the electromagnetic spectrum to a receiver or antenna that translates the message to the radio or TV. The receiving device then decodes the audio or visual electromagnetic waves so that it can be seen or heard. Live Audience vs. Broadcast Audience • Live Audience • Physically present: There is interaction between speaker and audience. • Same location/Same time: Everyone experiences the same thing together in one space. • Broadcast Audience • Not physically present: There is no interaction between the speaker and the audience. Communication is linear or one-way. • Members of the audience don't occupy the same space at the same time. Audiences watch media content in isolation from each other and at different times. ....
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