According to Table 8-2, which describes a media selection problem, what would the objective function be? A Maximize 7000T + 8500N + 300OR B Minimize 10T + 7N + 20R Maximize 10T + 7N + 20R D Minimize 800T + 1000N + 400R E) Minimize 7000T + 8500N + 30OOR
According to Table 8-2, which describes a media selection problem, what would the objective function be? A Maximize 7000T + 8500N + 300OR B Minimize 10T + 7N + 20R Maximize 10T + 7N + 20R D Minimize 800T + 1000N + 400R E) Minimize 7000T + 8500N + 30OOR
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
pls help me choose the correct choice
![Table 8-2
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising
budget is $10,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and
exposure is given in the table below:
f8g1q39g1.gif
audience
maximum
reached
cost per
ads per
week
per ad
7,000
Medium
ad ($)
TV
800
10
Newspaper
Radio
8,500
1000
7
3,000
400
20
Let T= the # of tv ads, N = the # of newspaper ads, and R = the # of radio ads
According to Table 8-2, which describes a media selection problem, what would the objective function be?
A Maximize 7000T + 8500N + 3000OR
B Minimize 10T + 7N + 20R
c) Maximize 10T + 7N + 20R
D Minimize 80OT + 1000N + 400R
E) Minimize 7000T + 8500N + 3000R](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F8b352e5d-f6e4-4262-9fc0-a348ab373828%2F71fedd2d-5d92-41b1-9c0d-14b7f626f930%2Fsil62cf_processed.png&w=3840&q=75)
Transcribed Image Text:Table 8-2
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising
budget is $10,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and
exposure is given in the table below:
f8g1q39g1.gif
audience
maximum
reached
cost per
ads per
week
per ad
7,000
Medium
ad ($)
TV
800
10
Newspaper
Radio
8,500
1000
7
3,000
400
20
Let T= the # of tv ads, N = the # of newspaper ads, and R = the # of radio ads
According to Table 8-2, which describes a media selection problem, what would the objective function be?
A Maximize 7000T + 8500N + 3000OR
B Minimize 10T + 7N + 20R
c) Maximize 10T + 7N + 20R
D Minimize 80OT + 1000N + 400R
E) Minimize 7000T + 8500N + 3000R
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