Answered: about its customer base and to evaluate…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Transcribed Image Text:1. The management of a certain company would like to use the following data to learn about its customer base and to evaluate the first day promotional campaign purchases. Customers who made purchases with discount coupons were labelled as "Promotional Customers", and “Regular Customers" was used for those who did not use coupons. Marital Туре of Customer Customer Items Regular Net Sales (GH¢) Method of Payment Gender Status Age 32 100 105 230 | Male Female Single Female Married 1 1 Vodacash Married 2 Promotional MTN mobile money 36 3 Regular 1 | Airtel money 32 4 Promotional 5 300 MTN mobile money Male Married 28 Female Single Female Married 5 Regular 150 Vodacash 34 Regular 20 450 Vodacash 44 MTN mobile money MTN mobile money Airtel money MTN mobile money MTN mobile money Married Female Single Female Married Female Single Female Married Female Married Female Married Male 7 Promotional 2 78 Male 30 8 Promotional 3 120 22 Promotional 6. 345 56 10 Promotional 200 28 11 Promotional 4 300 38 | Airtel money MTN mobile money 12 Promotional 10 250 50 Regular Promotional 13 2 74 42 Airtel money MTN mobile money 14 400 Married Female Married Female Married 48 15 Promotional 310 60 Regular Promotional Vodacash MTN mobile money 16 85 54 Female Single Female Married Female Married 17 3 90 32 18 Promotional 1 82 MTN mobile money 70 19 Promotional 2 63 Airtel money 28 20 Regular 350 MTN mobile money MTN mobile money | Airtel money MTN mobile money 15 Male Married 52 Female Married Female Single Female Married 21 Promotional 3 160 44 22 Promotional 1 62 54 23 Promotional 2 340 60 24 Promotional 5 120 MTN mobile money Male Married 68 Female Single Female Single 25 Vodacash Regular Regular Promotional 58 78 26 74 Vodacash 20 27 5 255 Vodacash Male Married 28 Female Married Female Married 28 Regular 90 Vodacash 54 Airtel money Airtel money 29 Promotional 2 80 68 30 Promotional 50 Male Single 80 2 |Page Managerial Report 1: Use descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign, by finding the following; a) Frequency distribution of the Net Sales using the intervals 50-99,100 -149, 150 -199, ... b) The Skewness for the Net Sales distribution. Interpret your results. c) The Kurtosis for the Net Sales distribution. Interpret your results. d) The Relationship between the Age of customers and Net Sales. Explain your model e) The Relationship between Number of items purchased and Net Sales. Explain your model

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